Plus subscriber churn, and forgetting personalization, building brand communities, and email jobs
| | | |  | | | | Happy Pride Month | | |  | | | |
| | | Queer Eye (2018), © Netflix | | | |
According to a Gallup poll, 7.1% of U.S. adults identify themselves as LGBTQ+. As more people talk about self-identification openly, this number is likely to increase.
Pride Month can raise awareness for the community as a time to support, create space for discussions, and open the opportunity to be cognizant of not slipping into performative marketing and pandering.
Rather than simply releasing a specially-themed product for one month, consider opening up the topic to your audience to have these discussions year-round. Most importantly: listen. We can learn the most when we're humble and when we give people space to tell their stories, hear what they value, and then implement that feedback not just in our marketing, but also in our human interactions. Here are some ideas we've collected. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | Getting tactical about subscriber churn | | Churn is only a good thing when we're talking about ice cream. The median churn rate is 13% for monthly subscribers and 50% for annual. The good news: there are proven strategies you can use to combat churn before it happens. [Sponsored] | | | |
 | | | Building a brand community through email | | Have you ever been so obsessed with a brand that you pledge a sense of loyalty to it because of your experience? Digital touch points play an essential role in building a brand community and instilling trust in your business. Here are some examples. | | | |
 | | | [Podcast] Partners: Sarah Schneider & Chris Kelly of The Other Two | | Before they created their own TV show, The Other Two, Sarah Schneider and Chris Kelly were the youngest writers in Saturday Night Live history. Sarah and Chris tell the story of how they found a writing partner in each other and how that grew into a friendship and business partnership. | | | |
 | | | Forget personalisation, it's impossible and it doesn't work | | In 2019, personalisation was named 'word of the year'. Proponents believe every creative message will be tailored to the specific needs of individual buyers. Case against personalisation can be reduced to two simple words: it's impossible | | | |
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| Email GIF of the moment | |  | | |
| RGE's Job Board | |  | | |
 | | | Head of Growth - Email Marketing (Hubspot) | | ScholarSite is looking for its first marketing hire who would be responsible for designing and executing on our demand generation strategy, focusing on individual seat sales to our cohorts. | | | |
 | | | Content & Community Marketer | | Keyhole is looking for someone to create content in various formats, such as newsletters, customer case studies, webinar decks, email nurture sequences, etc. to help convert qualified leads into sales opportunities. Senior Manager, Email & Push Messaging | | | |
 | | | Dapper Labs | | Dapper Labs is a consumer-focused Flow blockchain product looking for an experienced Email and Push Manager who can bring a data-driven approach to scaling growth across omnichannel touchpoints. | | | |
| Interested in posting your own job, check out our options here, and for a short time we are offering some pretty special discounts. Email us if you're interested. | |
| "Nothing can touch the quality, traffic..." | You may have seen the red ad for SendView on RGE's site over the past few months. Turns out that it has been so good that Gregg (their CEO) sent us a personal email saying: "Advertising on Really Good Emails has been huge for us. Nothing can touch the quality, traffic and engagement we're seeing."
There's a reason why brands like MailChimp, Adobe, Salesforce, Litmus, and a lot more work with us. If you want to advertise on RGE, our newsletter, or get involved in our events, it's as easy as sending an email to companies@reallygoodemails.com. | |
| Really Good Emails | | © Really Good Emails 2022 | | | Update your email preferences or not. | | If you want to send us gifts, fan mail, or anything that does not include stalking or us waking up with you in our living room—you can find us at C/O Atlas Local, 25 Draper Street, Greenville, SC 29611. | | Or, if you're just tired of hearing from us, you can unsubscribe too. | | Powered by |  | | |
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