Return to the office? Companies need to give workers a real reason why.

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On Point | TODAY'S NEWS. TOMORROW'S INSIGHTS
The next-level office
In the news
The great divide. After months of start-and-stop mandates to return to the office, some companies are finding that it doesn’t matter what they order their employees to do: many people will keep working from home, regardless of the rules. That’s inspired some organizations to go “remote first,” seeing it as a way to attract the best talent and keep employees happy. Other companies now consider an office buzzing with action to be such a rarity that it sets them apart and attracts gung ho workers. [NYT]
Hating the schlep. The office itself is not the problem: it’s getting to it. Eight of the ten major US cities with the steepest drops in office occupancy had one-way commutes that averaged more than 30 minutes before the COVID-19 pandemic. Economists and psychologists have long known that commuting is a major source of unhappiness; now that people have a way to avoid that misery, they’re holding onto it fiercely. Anticommuting sentiment is global, some observers say, with the emptiest offices being seen in commuter cities that force workers into traffic jams or crowded public transit. [WSJ]
Strategically located workplaces that are built for purpose and integrated into corporate strategies, cultures, and operating models are more important than ever.
On McKinsey.com
Raison d’être. Company leaders have traditionally viewed workplaces as cost centers, but this mindset is out of date. The new world of flexible work requires that companies consider workplaces as sources of competitive advantage. The key is to drill down on corporate strategy and determine how real estate can help further corporate goals. Instead of shunting office space decisions off to a siloed real-estate team, CEOs and executive teams should take over and drive the process.
Cutting-edge workplaces. McKinsey highlights three companies that are successfully marrying real estate to strategy. One of them, a biopharma giant, swam against the remote-work tide and doubled down on its headquarters. Top scientists were attracted to the company for the opportunity to work in cutting-edge labs, all wired with the latest collaboration technology. Read the full article for guidance on creating a workplace that provides a competitive edge, illustrated with photographs of state-of-the-art offices.
— Edited by Katy McLaughlin   
Rethink real estate
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