Aspirational Analysis + Site Speed Optimization ⚡

Pro Snippet "Have you noticed the volume increase in complaints from small developers and SMBs that companies like Amazon are stifling innovation and crushing them? Read up on the issues and proposed legislation today, and let's cross our fingers that, for the sake of every kind of sustainability, change is afoot. Meanwhile, dig into aspirational analysis and speed optimization in this edition of the Moz Top Ten." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Aspirational Analysis: Competitive Research for New (or Small) Sites Dr. Peter J. Meyers demos why competitive analysis isn't limited to big, established brands, and can be a boon to small startups. Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products What does anti-monopolistic regulation aimed at the Apple/Amazon/Google triumvirate mean for marketers? SURVEY: Texting Is The Preferred Way To Communicate This survey of 2,000 people finds texting is out in front as the preferred communications channel, underscoring the case for business adoption. Makers of Ad Blockers and Browser Privacy Extensions Fear the End is Near Is ad blocking about to get harder for Chrome users, and is that an accident? In Defense of Spam Score and the Concept of a Toxic Link Tom Capper explores whether we should only track the way Google says or use our own initiative, instead, based on things we want to know. 11 Years of Top-20 UK Domains, in 60 Seconds Animation makes clear patterns out of a decade of UK SERP dominance. WTS Mentorship Women in Tech SEO recognizes mentors and invites further connection in this meritorious initiative. How We Increased Revenue with Speed Optimization [Local SEO Case Study] Amanda Jordan shares a methodology that resulted in a 60% revenue increase for a residential cleaning company. Small Business Voices: "Amazon's Grip is Crushing Us" The present SMB plight, made plain, in this essential piece from the Institute for Local Self Reliance. Google Increases Local Search Ads Review Requirements A week from now, Google will disable LSAs for certain local businesses that haven't earned at least five reviews. Read all about it.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.