Professional SEO + Competitive Local Audits 📍

Pro Snippet "Moz offers millions of Beginner's Guide to SEO fans a next big step with the Professional's Guide to SEO, plus a 2022 update to the competitive local business audit worksheet. Meanwhile, Apple didn't debut a brand new search engine at WWDC, but Google's May shakeup is giving SEOs plenty to manage. We hope your summer contains a great balance of lovely leisure time + lucrative learning!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Apple WWDC 2022: The 16 Biggest Announcements While rumors of a new Apple search engine didn't materialize at this event, here's a solid roundup of a slew of new features and tweaks. Level-Up Your Search Strategy with the Professional's Guide to SEO Over 14 million people have read Moz's Beginner's Guide to SEO. Now there's a sequel in The Professional's Guide to SEO, packed with skills you'll use every day. Google's May 2022 Core Update was Significant and Hit Fast Barry Schwartz shares early data about what looks to be a sizeable Google update. How to Know When You Need a Dedicated Paid Landing Page Discover how to spot when a dedicated landing page for paid traffic is needed. How to Inspire Content Teams to Care About SEO Tips for communicating SEO value to earn wider buy-in from your co-workers. Google Author Rank: How Google Knows Which Content Belongs to Which Author? You'll find everything you need to know about Google author rank in this utterly comprehensive article. 7 Shoppable Video Platforms Moz readers may recall a 2021 article asking if you're ready to sell like QVC. Fast forward one year and Streetfight Mag is listing seven platforms where you can video shop and sell. How to Perform a Basic Local Business Competitive Audit (Updated for 2022) Learn to audit 50+ factors with a free spreadsheet in this completely refreshed, popular resource. 3 Things to Know About Google's Ad Image Extensions Joy Hawkins zooms in on need-to-know info about this increasingly-prominent Google feature. Google Products Shake-Up: Is the Products Feature Moving to Merchant Center? A widespread Google bug raised alarm over the potential loss of the products feature, but not to worry - the issue has been resolved.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.