The latest tips, strategies, advice, and stories from the Buffer blog.
Hi there 👋 Raise your hand if you were also late to joining TikTok? 🙋🏻 I know plenty of people who joined earlier than me and loved it, but it just took me a long time to come around. If you're like me, or you've had an account but haven't been focused on growth yet -- it's still possible. We've seen it ourselves with our TikTok account. So in one of our latest blog posts, we dive into how to get followers on TikTok. Last week we also wrote about user-generated content and shared a straightforward approach to make sure it connects. Plus we look at planning social media campaigns for every holiday and why this one business owner believes side projects are essential to the continued growth of her small business. I hope you have a lovely start to the week, and we'll see you next Monday! | | | P.S.: Have a question for #AskBuffer? Reply to this email to pass it along. | | | 👇 The latest from the blog | TikTok is the place to be on the internet these days and a great channel to connect with your customers. Everyone's TikTok journey is different, and it's best not to compare your growth to other accounts. Gaining more TikTok followers is a process. In this post, Umber shares our top tips to help you grow your following on the platform. | The most important thing about user-generated content isn't that it exists — people will always talk about products they like. It's how you decide to leverage it for your brand that matters. In this post, Tamilore dives into the benefits of user-generated content for brands. | One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They're a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts from independent producers. | 🔦 Small business owner spotlight | Aneri Shah crowdfunded and directed a documentary while running her company. In this post, she shares her experience starting a side project while working full-time on her business, "Something that really helped me balance my side project with my business was the fact that they were so connected, and both taught me things that could contribute to the success of the other." Here's why she thinks it's valuable for business owners to spend time on side projects, and how she makes time for both. | Thanks for reading! ✨ What do you want to read from us next? Reach out on Twitter, we'd love to hear from you! | | | |
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