Accelerating toward net zero: The green business building opportunity

Forge ahead ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS Sustainability is top of mind for both consumers and businesses today. And while there is so much to be done to achieve net-zero emissions of greenhouse gases by 2050, the growing demand for zero-carbon technologies could present exciting opportunities to build new green businesses. Now is the time for leaders to act on the growing demand for net-zero offerings, which could generate more than $12 trillion of annual sales by 2030. Get updated on what it will take to see exponential growth, and the seven key principles to scaling green businesses. — Katherine Tam, digital editor, New York Accelerating toward net zero: The green business building opportunity Surging demand for zero-carbon technologies, materials, and services gives companies opportunities to build new green businesses. Leaders that move quickly could see exponential growth. Forge ahead Quote of the Day “If you take many of the sustainability-induced projects, they are no longer what I would call pure technical projects. . . . So the complexity is just significantly increasing and will require much more rigorous and sophisticated stakeholder management.” —Christoph Schmitz, McKinsey senior partner on the increased complexity of managing an influx of capital in a recent episode of The McKinsey Podcast Chart of the Day See today’s chart Also New Category management's next horizon: How distributors can outperform As prices and customer expectations rise, category management separates distribution leaders from laggards. Get the scoop   The future of African oil and gas: Positioning for the energy transition With momentum for sustainability building, Africa's oil and gas producing nations have a unique opportunity to embark on an inclusive energy transition and chart a course toward a sustainable future. Look ahead   Inside Rishad Premji's quest to create a high-performing culture at Wipro The executive chairman of global technology services company Wipro wants to promote cultural change at the 77-year-old organization by institutionalizing five habits in the workplace. Second in a series of India Ahead conversations with visionaries, future builders and thought-leaders on what it will take to drive India’s growth over the next 25 years. Transform the mindset   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007