Marketing in the metaverse: An opportunity for innovation and experimentation

Understand digital strategies ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS The metaverse: So much has been said about it, but what is it exactly? Although many continue to debate its definition, the metaverse can be characterized as an evolution of today’s internet—and an opportunity for marketers to engage consumers in new ways via immersive digital worlds. Now’s the time to adopt a test-and-learn mindset and begin experimenting in the metaverse, moving on quickly from failures and capitalizing on successes. A new article lays out how organizations can think through their metaverse marketing strategies for the future, and why the metaverse is here to stay. Don’t miss this must-read piece. — Joyce Yoo, digital editor, New York Marketing in the metaverse: An opportunity for innovation and experimentation Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing. Understand digital strategies Quote of the Day “When we listen to anxiety as information that's energizing us, instead of frightening and depleting us, it helps us be more innovative and creative.” —Tracy Dennis-Tiwary, cofounder and CSO at Wise Therapeutics, on what having a healthy mindset about anxiety looks like in a recent Author Talks interview Chart of the Day See today’s chart Also New The net-zero transition in the wake of the war in Ukraine: A detour, a derailment, or a different path? The invasion of Ukraine will, at least initially, complicate the transition path to a net-zero economy, but this tragic development could still prove to be a turning point in accelerating progress in the medium run. Understand global events Trying to boost corporate travel sales? Five questions for airline executives As airlines try to hasten the recovery of the highly profitable business travel segment, they should steer clear of five common sales pitfalls. Fly high The role of space in driving sustainability, security, and development on Earth A new report reveals five actions that leaders can take to contribute to economic development, advance global security and sustainability, and make space a safe and globally accessible domain. Shoot for the stars Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007