Newsletters: Storytelling for kids, consumers, and companies

Storytelling for kids, consumers, and companies

New from McKinsey & Company

What kid’s books can teach about business

Children’s books delight and inspire, and lay the foundations of a lifetime of morals, ideas, and dreams. This International Children’s Book Day, take a look through our insights on the words that shape us in their many forms. Whether the writer is a child, an author, or a machine—everyone can appreciate good storytelling. Explore to find out:

how to author your own company’s story
what to do when the right word doesn’t yet exist
what neuroscience says about literature, and what literature says about business

Author Talks: The making of a modern fairy tale

Seasoned comic artist Tom Gauld discusses his first foray into children's books, the importance of bedtime rituals, and how his daughters inspired the making of a fairy tale.

Make magic happen

My Rookie Moment: Authorship

The process of writing a book is no easy feat. In this episode, McKinsey senior colleagues share stories about the first time they wrote a book and what inspired them to take the leap into authorship. They also offer advice to aspiring writers.

Watch episode 7

McKinsey for Kids: A tiger's tale about what nature is really worth

Itching to spot a sloth or maybe track a tiger in the wild someday? In this edition of McKinsey for Kids, let's explore mangrove forests, which have unique trees that grow near tropical ocean coastlines, and why protecting nature can help tigers and other endangered species—and also all of us.

Learn about conservation

The data-driven future of storytelling: MIT's Deb Roy on the message and the medium

The head of MIT's Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity.

Understand how audiences are evolving

Author Talks: The made-up words that make our world

Walking through an empty office. Moving out of a childhood home. Struggling to write something original. Experiences like these often lack the perfect word, so John Koenig spent more than a decade writing his own dictionary.

Find the right words

Telling a good innovation story

Appealing to people's emotions helps new ideas cut through the clutter.

Tap a range of emotions

Author Talks: Angus Fletcher on the power of literature

In a new book, Angus Fletcher examines literary inventions through the ages to show how writers have created technical breakthroughs.

Plan, plot, innovate

And don’t miss our new CEO Excellence book—while it’s for the leaders of the boardroom rather than the playroom, everyone can benefit from the insights of 67 high-performing CEOs around the world.

To see more essential reading on topics that matter, visit McKinsey Themes.

— Curated by Sarah Skinner, a digital editor based in New York

Follow our thinking

McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too.
Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to our Organization alert list.

Manage subscriptions | Unsubscribe

Storytelling for kids, consumers, and companies

No comments: