Plus annoying your email subscribers, understanding your customer's mindset, & orchestrating your cross-channel campaigns
| | | |  | | | | Hand modeling is so hot right now | | |  | | | |
| | | Zoolander (2001) © Paramount Pictures | | | |
| Studies show that hands can help sell your products, influencing how customers feel when they can imagine themselves using something. You don't need a perfect manicure to show off those palms in product shots. Just hold or touch the product in a way that makes sense. (You probably wouldn't put a sock on your ear, unless that's part of your brand, but you could show someone pinching the socks or sliding them on their feet.)
Showing your product from the first-person point of view can help increase how much people like the product, whether they're likely to buy it, and if they're willing to pay for it. (Think product unboxings or front-row roller coaster POVs on YouTube.) When people see something as if they're using it, they can feel a sense of ownership, showing them the value.
If this is a new concept and you can't put your finger on what works, test it out. In the meantime, check out a handful of emails featuring hands holding products (and holding each other). | |
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| Articles we thought you'd enjoy because you are such a smarty pants and thirsty for mo' knowledge: | |  | | |
 | | | The 10 best ways to annoy your email subscribers | | If your email strategy comes across like the annoying coworker everyone avoids, subscribers will tune out or opt-out. Irrelevant emails prompted 21% of respondents to say so-long to a brand's marketing messages. | | | |
 | | | Why China's version of email marketing is so effective | | One Chinese trend that could be on the horizon for American ecommerce is called private traffic. Private traffic is an umbrella term for various forms of digital brand outreach. Many Chinese marketers seized on the literal definition of the term, using technology to make it easier for customers to reach brands. | | | |
 | | | 7 Benefits of email marketing retailers shouldn't ignore | | Email marketing is the most effective way to connect with your customers, drive them to your store, and boost conversions. Since 80% of emails are opened on mobile devices, email marketing is a natural fit for mobile devices | | | |
 | | | Understand your customer's mindset with engagement journey mapping | | The purpose of engagement mapping is to shed some light on what goes on in the minds of your customers. A trigger is an event that sparks the search for a product. How do you tie each customer to a specific trigger? One place to look is in the digital data that's all around us. | | | |
 | | | Orchestrate your cross-channel campaigns for peak harmonization | | Welcome and Onboarding, Promotional, Abandonment, and Re-Engagement are four go-to marketing campaigns. Take a look at what each campaign is, why it matters, and what actions users can take to trigger them. Each campaign has been assigned an orchestra section in our ebook for cross-channel marketing strategy. | | | |
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| Email GIF of the moment | |  | | |
| "We got our biggest customer from RGE." | Bethany Stachenfeld, CEO of SendSpark, told us their biggest customer came from Really Good Emails. And it wasn't just that - she showed us that RGE had sent SendSpark thousands of people that generated in hundreds of leads and paid accounts.
Other CEOs have weighed in too. Take Product Hunt's Ryan Hoover who said "Really Good Emails has been doing it from day one" and Litmus' who said "RGE has managed to become this little darling in the email marketing community."
If you want to advertise on RGE, our newsletter, or get involved in our events, it's as easy as sending an email to company@reallygoodemails.com. | |
| Upcoming Events | |  | | |
 | | April 28-29 | | Email for Commerce | | Join us in Chicago as we share the everlasting strategies that build better lifetime engagement and purposeful communication. | | | | | |
| Fun fact: Someone on the RGE team has a last name that translates to "the hand" in Spanish. This nickname fit like a glove when this person played ultimate Frisbee and frequently intercepted the disc on the field. | |
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