Adapting to the new world of advertising without cookies

Prepare for the new reality ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS For decades, web-based cookies and other personal identifiers enabled advertisers to track online activity and develop targeted ads. But now, with increased pressures for privacy protection and regulation, third-party cookies are being phased out. What does this mean for advertisers and brands? A new article lists out three strategies to help companies confront this new reality while ensuring the privacy of its users. Get smart on how your brand can gain advantage in this quickly evolving business landscape. — Joyce Yoo, digital editor, New York As the cookie crumbles, three strategies for advertisers to thrive Here is how brands can adapt their online advertising to compete in a dramatically changing landscape. Prepare for the new reality Quote of the Day “We’ve all had those moments where we think we’re the only one in the room—whether at work, or with friends, or whatever—that holds a view. Rather than speak up, we say nothing, and we’re not alone. Research shows that nearly two-thirds of all Americans admit to this kind of self-silencing.” —Todd Rose, cofounder and president of Populace, on collective illusions in a new Author Talks interview Chart of the Day See today's chart   Also New Is worker power on the rise? Quitting is up, and so are wages. As the Great Attrition persists, employer–employee dynamics appear to be changing. But who actually benefits—and how durably? Understand the moment   How distributors can self-disrupt to win in the new digital world Distributors can learn new strategies to make them effective in a world with increasingly powerful digital players. Consider four categories   Closing the loop: Increasing fashion circularity in California The fashion value chain is predominantly linear and global. It has put the apparel industry on an unsustainable path. Reprioritize recycling   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007