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AN ARTICLE A DAY, PICKED BY OUR EDITORS | | Do you prefer shopping online or in physical stores? Though online shopping has really taken off in recent years, brick-and-mortar stores are not going anywhere. In fact, in 2021, US retailers announced approximately twice as many store openings as store closings. Retailers who want their physical stores to remain relevant should pay attention to the changing needs of their customers and the omnichannel experience. A new episode of McKinsey on Consumer and Retail podcast explores the future of stores and the five things to get right. | — Babi Oloko, digital editor, New York | | Shoppers' behaviors and expectations have changed dramatically—and continue to evolve. If retailers want to keep their physical stores relevant, here are five things they'll need to get right. | | Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. | You received this email because you subscribed to the Daily Read newsletter. | | Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 | | | |
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