How to prepare for the future of stores

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Do you prefer shopping online or in physical stores? Though online shopping has really taken off in recent years, brick-and-mortar stores are not going anywhere. In fact, in 2021, US retailers announced approximately twice as many store openings as store closings. Retailers who want their physical stores to remain relevant should pay attention to the changing needs of their customers and the omnichannel experience. A new episode of McKinsey on Consumer and Retail podcast explores the future of stores and the five things to get right.
— Babi Oloko, digital editor, New York
Person viewing an online shop on a mobile phone
 
Forecasting the future of stores
Shoppers' behaviors and expectations have changed dramatically—and continue to evolve. If retailers want to keep their physical stores relevant, here are five things they'll need to get right.
Look ahead  
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