How can you work, send, campaign… at a time like this? 😔

Plus the pitfalls of parasocial relationships, the rise of the inclusive customer, & how to want less

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Hey friends. This is Matthew. The nerd who started Really Good Emails. There have been a few times over the last few years that I've just put a cabash on the normal stuff we send and just tried to connect as a human being instead. This is one of those times. I'm curious how you're feeling today. Most of us still have to work. We still have to show up for relationships and life, but maybe you're feeling the stresses of our world going from Pandemic into maybe War? Certainly if you're Ukrainian, you're feeling it acutely today. Take a moment, put your hand on your heart with me (seriously do it, it's good for your nervous system), and take three big breaths. Breathe in — I can love myself today. Breathe out — I am willing to forgive myself today (even just for something small). Breathe in — I can love my neighbor today. Breathe out — I am willing to forgive my neighbor today. Just being willing can be enough. Breathe in — I am sending love to oppressed people today. Breathe out — I will try to do one thing today to support someone who's suffering in this way. Breathing doesn't save anyone from invasion, but it might bring a little more peace to a tumultuous world one person at a time.  Is this email about marketing? Nope. Is this email about how to send better email? Nope. Is this email what you subscribed to RGE for? Probably not. Is this what we believe is right to do? Yep. Ukraine, and everywhere else that's being unjustly invaded today, we are for you. Please, my friends, be really good,  Yours, Matthew CEO

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Too close for comfort: the pitfalls of parasocial relationships For many of us, periodically trapped at home and unable to socialize, our favorite creators and media personalities have stepped into the breach left by our real-life friends. The politics of personal disclosure are especially fraught for women.

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How to want less Even the most successful suffer from the dissatisfaction problem. Each accomplishment thrilled me for a day or a week before I reached for the next rung on the ladder. And then a new dream appears. When you get an emotional shock, your brain wants to re-equilibrate, making it hard to stay on the high or low for very long. It's why, when you achieve conventional, acquisitive success, you can never get enough.

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RGE's Job Board

Pardot Email Manager at Growth Assistant We are looking for a Pardot Email Marketer to join the growth marketing team of a restaurant management software company in the US. This teammate will do the end-to-end email drip campaigns from setting up, executing, and reporting campaign performance or metrics.

Growth Marketing Manager at Litmus We're looking for a Growth Marketing Manager to join our Marketing team. You will be responsible for creating, managing, and driving the execution of programs and tests that drive new user acquisition with a focus on our online subscription business.

Senior Content Manager at Remi As our Senior Content Marketing Manager, you will come up with and lead our content strategy and execution, incl. experimentation to validate the best initiatives to double down on.

Guy Raz of "How I Built This" podcast joins Iterable at Activate Marketing Conference on April 6th From Airbnb, to TOMS, to Ben & Jerry's, Guy has interviewed some of the biggest brands and entrepreneurs out there. At Activate Virtual, he'll share why marketers need to act quickly to reach modern consumers, and the ways that brands can exceed customer expectations for a truly memorable experience. Join us on April 6 to hear Guy share what makes a good brand great. This is one you won't want to miss.        Register Now        Brought to you by our friends at

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