5G connectivity, the Internet of Things, and more in focus at Mobile World Congress

Explore the future of connectivity ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company What’s on the agenda at Mobile World Congress The world’s tech and telecom trailblazers will gather tomorrow for Mobile World Congress (MWC) in Barcelona to unveil the latest in connectivity innovation. From 5G and the Internet of Things to cloud and AI, the key themes of #MWC2022 will influence business and society at large in the years ahead. Can’t make it to Barcelona this year? Register for McKinsey’s Live from MWC webinars for on-the-ground coverage and our latest thinking on opportunities for telecom operators, and check out these insights to get up to speed on the biggest trends in the space, including: how telcos can leverage industry shifts to successfully build new businesses why personalization at scale will be the key driver of future growth in highly competitive telecom markets the potential economic value of the Internet of Things the implications of 5G for industry, equity, and society Read more How telcos can succeed in launching new businesses beyond connectivity A quarter of operators' new ventures struggle. Understanding what underpins the success of different business archetypes and selecting the right business-building approach can help ensure that more flourish. Drive new opportunities Unlocking the value of personalization at scale for operators In saturated, competitive telecom markets, harnessing the full potential of analytics-driven customer value management will be the key driver of future growth. Five elements will be essential to the task. Emerge as a leader IoT value set to accelerate through 2030: Where and how to capture it New research shows that the Internet of Things offers significant economic value potential, particularly in standardized production settings, but companies must achieve scale to capture it. Bring together the digital and physical worlds   A battle plan for telcos' digital-attacker brands Many operators need to transform themselves to cope with new market conditions but have had difficulty making an organization-wide overhaul. A smart digital-attacker strategy may be the solution. What does it take?   Unlocking the value of 5G in the B2C marketplace Telcos are confident they can monetize 5G core in the B2B arena, but the value proposition for consumers is less clear. A slew of promising innovations could change that. 3 innovative models   The state of AI in 2021 A majority of companies now adopt AI, and leaders are using more sophisticated tools and practices. Explore the data   The benefits of being a cloud trailblazer To meet an SEC demand for greater transparency, FINRA chose the road less traveled—public cloud—and reached its goals and more at substantially lower cost. Read the interview A blueprint for telecom's critical reinvention The next generation of telcos will be defined by leaders who act now, risking short-term advantages to seize untapped growth with a holistic approach to transformation. 9 crucial levers   Reliably connecting the workforce of the future (which is now) The pandemic magnified existing trends and challenges affecting the way workers function. Always-on, cellular-connected devices may now finally break out of their niche. Consider the paths   Connected world: An evolution in connectivity beyond the 5G revolution Connectivity is undergoing evolutionary change in most parts of the world—and, in select areas, a genuine leap into the frontier. Build momentum   Breaking through the hype: The real-world benefits of 5G connectivity 5G offers a level of connectivity that could transform the shop floor. Here's how leaders use today's technologies to secure supply chains and create value, despite the challenges of deployment. Listen to the conversation   To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our High Tech, Telecoms & Internet alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007