☕️ Most important company

Plus, the best long reads of the year and Most Inspiring Moment
December 30, 2021 View Online | Sign Up | Shop

Morning Brew

Good morning. Gonna keep it light and quick today. We're handing out the Golden Mug Awards for the Most Important Company and the Most Inspiring Moment, as chosen by Brew readers.

In other news, two more days until 2022...

Neal Freyman, Matty Merritt

PHARMA

Most Important Company: Pfizer

Pfizer as the most important company Dianna "Mick" McDougall; Getty Images

Until recently, Pfizer was perhaps best known as the maker of Viagra. Then the pandemic happened, and the NYC-based pharma giant was taken a lot more seriously thanks to the Covid vaccine it produced in partnership with BioNTech.

That vaccine, which marshals cutting-edge mRNA technology, proved to be highly effective against Covid, saving countless lives and paving the way for a rapid global economic recovery.

  • Against the Omicron variant, however, a two-shot regiment of Pfizer's vaccine offers only reduced protection. Adding a third booster shot restores effectiveness, according to a study from Pfizer and BioNTech.

But more shots = more sales, and Pfizer's had plenty of those. The company expects to bring in $36 billion in revenue from its vaccine this year, which would put it among the top-selling drugs of all time. Thanks to its effectiveness, negligible side effects, and its ability to be produced in mass quantities, Pfizer's vaccine has beaten out Moderna's, J&J's, AstraZeneca's, and others as the "world's preferred shot," the WSJ writes.

As Pfizer's profile has grown, so has the influence of CEO Albert Bourla. During the pandemic, the Greek-born veterinarian and longtime company exec has counseled leaders across the globe, even becoming a "good friend" of the US president, as Joe Biden asserted. Former Israeli Prime Minister Benjamin Netanyahu called Bourla 30 times in the run-up to the country's election, according to the FT.

Pfizer has plenty of critics, though, who say it has not done nearly enough to send vaccines to lower-income countries, where immunization rates are far lower than in higher-income nations. Leaders in Africa have accused the company of playing "hardball" and making "unreasonable demands" in terms of the legal concessions it required of governments there during contract negotiations.

Pfizer claims vaccine inequity isn't its fault: "The low- and middle-income countries will be behind in deliveries because they didn't place their orders," Bourla said on a November earnings call.

Looking ahead…Pfizer's top-line revenue could be astonishing next year. While it projects another $29 billion in annual sales from its vaccine, it has also developed a Covid antiviral pill, Paxlovid, which was authorized by the FDA this month. That drug could bring in an estimated $17 billion in revenue in 2022.

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Runner up: SpaceX. Elon Musk's company is the clear leader in the fast-growing private space industry, and it had itself an impressive 2021. It beat out Blue Origin for a lunar lander contract with NASA, launched the first-ever mission of all amateur astronauts, and, since May 2019 it has sent nearly 2,000 satellites into low-Earth orbit to build out its Starlink broadband internet system.

Runner up: Amazon. Founder Jeff Bezos may have stepped down as CEO over the summer, but under new CEO Andy Jassy the company is continuing to expand its reach into areas like advertising, media rights, and logistics. It still has a strained relationship with its warehouse and delivery workers (remember the pee bottles?)—a high-profile union vote at an Alabama facility was defeated in April, but workers there will get a chance at another vote after the National Labor Relations Board found that the company improperly tampered with the first election.—NF

        

SPORTS

Most Inspiring Moment: Simone Biles Pulling Out of the Olympics

"Most Inspiring Moment: Simone Biles pulling out of the Olympics to focus on her mental health" text next to photo of Simone Biles Dianna "Mick" McDougall; Getty Images

Simone Biles, the GOAT women's gymnast, was expected to leave the Tokyo Olympics with a carry-on full of gold medals. Instead, she took a step back to take care of herself.

It all started during the team final. After a rough vault routine, the 4-time Olympic gold medalist left the floor, stunning the American fans watching from home early that morning. Her teammate Jordan Chiles filled in on the uneven bars and helped team USA snag the silver medal.

  • Biles ultimately dropped out of the all-around final as well as the floor, uneven bars, and vault finals to prioritize her well-being. Biles later posted on Instagram that her "mind & body are simply not in sync," a phenomenon that could lead to injury in highly technical and dangerous sports like gymnastics.
  • She did finish her Tokyo campaign with a bronze medal in the balance beam final, securing a tie with Shannon Miller as the most decorated American in the history of Olympic gymnastics.

"I truly do feel like I have the weight of the world on my shoulders at times," Biles wrote on Instagram after the Olympic prelims.

Big picture: Biles's focus on mental health at the Olympics is part of a larger trend this year of athletes opening up about the emotional toll of high-level competition. In a press conference, Biles told reporters she felt inspired to prioritize her health over competing after watching Naomi Osaka withdraw from the French Open for mental health reasons.

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Runner up: NASA's Perseverance rover lands on Mars. There's just something about a little guy making it to space. Around 4pm ET on February 18, NASA's most sophisticated rover to date, Perseverance, landed in the giant crater Jezero on Mars. The Rover will spend one full Mars year abroad—687 Earth days or ~4,809 dog days if that is more helpful—searching for signs of ancient life on the planet.

Runner up: Sports and music venues being full again. When President Biden announced all adults were eligible for a Covid vaccine in April, people had one thing on their minds: watching talented people do stuff. 38,000+ Texas Rangers fans headed to Globe Life Field on April 5 to watch the first full-capacity sporting event in North America since the start of the pandemic. And the first 100% capacity show at Madison Square Garden in New York City took place on June 20, with none other than Dave Grohl himself there to mark the occasion.—MM

        

SOCIAL MEDIA

The Brew's Most Popular TikToks

Scheenshot of Morning Brew TikTok

We couldn't resist hopping on the TikTok bandwagon this year, and thanks to our talented creators (in particular the hilarious Dan Toomey), we grew the account to 245k followers and put out some videos that were as funny as they were educational.

Here are our most popular TikTok vids by number of views:

  1. Learning about crypto crashes in Crypto 101.
  2. Tesla joins the $1 trillion market cap club.
  3. When the Tesla Bot announcement feels a little too on point.
  4. That glorious day Facebook went down.
  5. The stages of a startup, from pre-seed to IPO.
  6. The evolution of climate conferences.
  7. What it's like going back to the movie theater post-lockdown.

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RECS

Top Articles of the Year

SpongeBob reading Giphy

After all those times you pushed off reading longer articles because you were too busy, now's a perfect opportunity to brew up some hot cocoa and dive in. Here are 10 of our favorite long reads from the past year, from Morning Brew and other outlets.

  1. The elephant who could be a person. (The Atlantic)
  2. The unlikely story of Hot Rod Charlie at the Kentucky Derby. (Morning Brew)
  3. Revolt of the delivery workers. (The Verge)
  4. The untold story of sushi in America. (NYT Magazine)
  5. NFTs, intellectual property, and what it really means to own a digital kitty. (Morning Brew)
  6. The migrant workers who follow climate disasters. (The New Yorker)
  7. The notorious Mrs. Mossler. (Texas Monthly)
  8. The shocking meltdown of Ample Hills—Brooklyn's hottest ice cream company. (Marker)
  9. Grief, conspiracy theories, and one family's search for meaning in the two decades since 9/11. (The Atlantic)
  10. How to write a cover letter and not hate the process. (Morning Brew)

BREW'S BETS

How much of an out-of-the-box thinker are you? Take this test that measures your verbal creativity in under 4 minutes (one of our top-clicked links this year).

Make things: Pick up a side project for the upcoming year with this large database of things to make and instructions on how to do it.

Acronym of the year: NFTs, aka non-fungible tokens, have exploded in value in 2021. Check out this episode of Brew Breakdown where we reveal the most expensive NFTs ever sold…well…for now.

GAMES

The Puzzle Section

Brew Mini: Don't miss out on playing the last Mini of the year. It's a good one.

Three Headlines and a Lie

Three of these news headlines from December are real and one is faker than motel coffee. Can you spot the odd one out?

  1. Giant Swedish yule goat torched again after 5-year respite
  2. WHO to ditch Greek letters for naming new variants, will switch to fictional TV characters instead
  3. Anti-5G necklaces found to be radioactive
  4. Tasty TV: Japanese professor creates flavorful screen

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ANSWER

We made up the new variant one.

         

Written by Neal Freyman and Matty Merritt

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