Plus inspiring web design trends for 2022, the hidden variable in opportunity cost, & SMS holiday campaigns
| | | |  | | | | It's a snowball effect | | |  | | | |
| We've swapped out the pumpkins for gingerbread things, recovered from the candy stomachaches, and are tuning into (or maybe tuning out) the Hallmark movies in the background.
As we brace ourselves for the marketing marathon that is Black Friday/Small Biz Saturday/Cyber Monday, we can't help but wonder...what happens after the sales? What sort of messaging should we send? Will I ever get back in touch with that person I met 5 years ago?
Luckily, we keep cool under pressure with a whole lotta winter emails (and love). Collect your faves and share them with your team while you're at it. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | How to reframe what work means to you | | Best Buy CEO Andy Cevallos asks, Why do we work? The answer each of us gives influences our attitude toward work and how invested we are as individuals. Recognition of human value makes for happier and healthier employees and a more grounded and successful company. | | | |
 | | | 22 inspiring web design trends for 2022 | | We seem to be in a bit of a renaissance period of the early web. Designers are finding creativity outside of the more photograph-centric layouts. Updated styling — with a lot of muted colors, textures, and serif fonts — keeps sites from feeling too retro. There are all sorts of creative ways to conceal and reveal prompts, clues, and answers. | | | |
 | | | The hidden variable in opportunity cost | | The opportunity cost of working at a startup vs. a big company is an important consideration for many people. To compare different paths, we use values like personal fulfillment, learning potential, autonomy, compensation, community, impact on the world etc. to help us understand the difference. | | | |
 | | | SMS holiday marketing campaigns: getting started | | Holiday brands are already feeling the pressure of the holiday season. Text message marketing is easy to implement and can pay off. The holidays are usually the busiest and most profitable time of year for brands. Here are 5 easy ways to get your SMS plan up and running. | | | |
| Email GIF of the week | |  | | |
| Segmentation Practices You Needed to Implement Yesterday | | Marketing technology and platforms continue to get more sophisticated and with that, so do customer expectations. It's not enough to have "one-to-many" interactions–your brand needs to meet your customers where they are to be effective. Let's dive into some of the best segmentation practices you should be using to connect with your audience! | | | | | | Brought to you by our friends at |  | |
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