This reminds me of when we were young

Plus the art of the customer win-back, Cyber Monday ideas, brand purpose...

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The fat lady hasn't sung.

*This end-of-year image above was dynamically built with Nifty Images.

"It ain't over till the fat lady sings" is a colloquialism which means that one should not presume to know the outcome of an event which is still in progress. And now that we're 11 months into the year, it's about time to start planning out gifts, fiscal reports, family debates, and end-of-year reviews. But we aren't talking about the performance reviews with your boss that makes you sweaty just thinking about. Nope. We're talking about the EOY emails that are beautifully designed and include all sorts of metrics you like to keep track of, good stories, and the random/impressive total of how many loaves of bread the team baked throughout the year. As if you aren't buried under holiday campaign builds right now and want even more to do, here are some ideas to close out the year with a bang.

The End is in Sight

Articles we thought you'd enjoy because you probably like to learn and stuff

The art of the customer win-back email Crafting a customer win-back email is a delicate balancing act, but with clever copy and a good strategy, these emails can be incredibly impactful. Here's how to pull it off. [Sponsored]

Cyber Monday email marketing ideas for 2020 - Email design We're not kidding! Cyber Monday is coming up - are you ready? Use these Cyber Monday email marketing ideas to inspire your marketing campaign. [Sponsored]

10 ways to improve your email copywriting (with examples) See how top brands use copyrighting to drive clicks by being precise with their goals, coming up with great subject lines, and not being too sales-y. But most important of all, it all comes down to the tone of voice.

The CTA by Marketing Brew Ep. 4: The reality of marketing brand purpose Brand purpose has captivated headlines over the past decade as a must-have for brands. How can your brand walk the plank of purpose without falling? Dr. Marcus Collins, Wieden+Kennedy New York and marketing professor at Ross School of Business discuss the reality of marketing brand purpose.

8 Deliverability Tips: Jingle Your Way to the Inbox These holiday deliverability tips continue to stand the test of time and ring true year after year to keep your emails in the inbox—for your biggest ROI.

Email GIF of the week

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