Sugar, we're going down swinging

Plus a high-converting signup form, what is a modern day marketer, and how Gen Zer are in charge of America

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Email's still standing

If you manage social accounts or enjoy a casual, afternoon scroll through the land of selfies, insightful quotes, and overbearing family members, then yesterday might've made it a rough day. (Except if you're Twitter. Then it was a great day.) While social media can play a huge part in marketing and engagement strategies, owned media - like email marketing - is still one of the most powerful tools to connect with your people (without worrying about a big ole outage). We don't need to make the case to you. You already know the power of email. But maybe forward this email to a friend, a boss, your neighbor's cat, someone who needs a gentle (read: LOUD) reminder about email's magical ways. As long as your website domain is verified and you're not using Outlook, then your email message will reach your audience in a consistent, reliable, and personable way.

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Articles we thought you'd enjoy because you probably like to learn and stuff

The anatomy of a high-converting signup form (with examples!) Growing your email list is a goal for virtually every marketer, but a poor signup form experience can be a huge barrier to subscriber growth. See what goes into building a signup form that converts. [Sponsored]

What is a modern day marketer? The Modern Day Marketer is when your message breaks through the noise and starts being recited by others. The Modern Day Marketer is the catalyst for change in B2B marketing. Modern Day Marketers is the movement that we want to help contribute to through our messaging, content, people, and product. [Sponsored]

How "drag-and-drop" movements affect web accessibility Drag-and-drop functionality can give users more control over content. Many people use alternative input devices, while other people might use a mouse and keyboard, but may not have the necessary fine motor skills to handle the action. To build an accessible website, you'll need to consider the experiences of these users.

11 must-have e-commerce email marketing campaigns E-commerce email marketing isn't just about strategy; it's about the right sequencing. Mail the right emails at the wrong time to the wrong prospect, and people will opt out of your emails.

The 40-year-old millennial and the 24-year-old Gen Zer are in charge of America right now The oldest millennial, who turns 40 this year, has the most spending power. They've mostly recovered from a decade-long struggle following the 2008 financial crisis. As the oldest millennial has entered middle age, the oldest Gen Zer has become a trendsetter. By 2030, Gen Z will take over the world's economy.

Email GIF of the week

See it in the email

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