Plus promotional emails, how not to mess up your domain warmup, & baking in accessibility from the beginning
| | | |  | | | | HAPPY CAPS LOCK DAY | | |  |
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| "SORRY, I LEFT THE CAPS LOCK ON." "HOW DO I TURN THIS OFF?" "HOLY SHIFT!"
We've all been there. Or know someone who has. Today's the day you can go buck wild on that slip of a finger on your keyboard, unapologetically.
CAPS aren't just for loud conversations or baseball. They can be used in emails for stylistic purposes, a simple way to help capitalize on your message to your audience. Check out our Cap'n Crunch Collection for some SHOUTY EMAIL INSPIRATION. |
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  |
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 | | | Promotional emails - Types, steps, and examples | | A promotional email is a way of advertising your product or service through email. Each promotional email has something unique to offer; it can either be a new product, an irresistible discount offer, or a special update. Sending promotional emails is a beneficial approach towards the progress of any business. |
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 | | | Email engagement: A forward thinking approach | | Over half of all emails are opened on a phone, and that stat gets bigger every year. Most emails are bland and don't take advantage of interactive mobile experiences like swiping, clicking, expanding and zooming in. There are tried-and-true practices and innovative techniques you can implement to win your subscribers' attention. |
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 | | | How not to mess up your domain warmup | | You need domain warm-up to build a good reputation for your domain and IP address. If you want your emails delivered, not sent to a virtual bin, you can't do without it. In this post, we walk you through how to get your mailbox and domain ready for massive outreach activities. |
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 | | | How to bake accessibility into digital products from the beginning | | 8 in 10 companies are now working to achieve digital accessibility. Being accessible leads to major usability improvements and a more positive digital experience for all users. Placing an emphasis on digital accessibility as early on as possible also allows you to avoid non-compliance, which in turn minimizes legal risk. |
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| Email GIF of the week | |  |
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| A Personalization Checklist to Keep in Your Back Pocket | | Personalization is no longer optional. Customers won't be pleasantly surprised to find their name in a subject line, they expect it plus so much more. Now it's becoming critical for brands to be able to capture detailed information—the right information—about customers in order to fuel their personalization efforts. Are you personalizing your marketing strategy effectively? | | | | | | Brought to you by our friends at |  |
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