Plus color contrast accessibility, the best event invitation email templates, & a pandemic-focused benchmark assessment
| | | |  | | | | Happy Love Note Day | | |  | | |
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| Michael Scott may have wanted people to be afraid of how much they love him, but you don't have to be afraid. Brighten up someone's day and write them a love note. (A friend, your partner, your fur baby, or the Jimmy John's employee who knows your faves by heart before you even order.)
Email = Relationship designed. Nurturing that relationship with your audience is key to connecting on a human level (rather than just a beep boop automation level) and delivering meaningful content to the inbox. |
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  |
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 | | | BIMI: What is it and what does it mean for you? | | BIMI shows your company's logo next to the marketing emails you send while they're in subscribers' inboxes. This creates a strong visual association and validates that this message is from you. | |
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 | | | Color contrast accessibility: Tips for better email design | | A study shows 86.4% of homepages failed the Web Content Accessibility Guidelines (WCAG) for text contrast. If your email content is difficult to read, subscribers won't waste their time. Any reduction in engagement means the channel's effectiveness is reduced as well. | |
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 | | | Pandemic-focused email benchmark assessment | | We take a look at email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. Inbox rates have slightly improved with the slight decline in volume and read rates have been fairly stable despite the volume and inbox rate fluctuations. | |
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 | | | How to get your email list squeaky clean (and improve engagement) | | There could be large segments of your list that are unengaged, invalid, or spam. Maintaining list hygiene gives you a clear picture of how your active subscribers are reacting to your content. It's important to identify and delete problem contacts as early as possible. | |
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| Email GIF of the week | |  |
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| Twilio x Iterable: The State of Mobile Marketing Webinar | | The mobile marketing landscape is always changing, especially in recent years. Join us as we team up with our friends at Twilio to explore the latest mobile marketing trends shaping our work as marketers, lives as consumers, and the massive opportunities they hold for our brands. | | | | | | Brought to you by our friends at |  | |
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