I'm too hot, make a dragon wanna retire

Plus pop-up hacks to grow your subscribers, organizing & managing your email lists, and customer retention strategies.

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AMPlifying your message

AMP for email serves up dynamic content right in your audience's inbox with the ability to send real-time updates (like when that heated blanket is showing up at your door). This level of interactivity can help you increase conversions, build help forms right in an email, and encourage customers to RSVP for your virtual shindig. Women of Email co-founders Jen Capstraw and April Mullen gave us the 411 on how AMP for email can bring engaging experiences into the inbox, what to keep an eye on, and being friends with Gary Thuerk (who sent the world's first email marketing campaign in 1978, producing $13M from that message).

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10 Pop-up hacks to grow your subscribers & revenue Don't get hung up on vanity metrics of list size. A big list is great but it's only as good as its engagement and conversion rates. There are a few best practices to follow when building an effective email and SMS database along with increasing your revenue.

Holiday email planning: 4 Reasons to start now (and breathe easy) Spread the holiday cheer—not fear—with careful email planning. Learn how to plan your holiday emails now from Litmus (and we'll tell Santa to put you on the nice list). [Sponsored]

Set yourself up for success: How to organize & manage your email lists Email list management is the process of organizing your lists in such a way that ensure you're sending targeted and personalized emails to the right people. If you're looking for ways to efficiently manage your email list, there are several options you can use.

6 customer retention strategies to help you grow your business It costs more to get a new client than to retain an existing client. Loyal customers will pay more for your product or service. Your Net Promoter Score (NPS) tells you if your customers are likely to recommend your business. Read about how to get your NPS with a two-question survey.

Is email marketing for e-commerce businesses only? The global market for promotional emails is projected to increase by $17.9 billion by 2027. Email marketing can help companies grow in any industry. Use email marketing to drive traffic to your website and form a lasting relationship with your customers.

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See it in the email

4 Mobile Marketing Channels to Integrate With Email With 90% of US consumers stating that mobile enables them to make better purchasing decisions, there is no time to waste to integrate mobile marketing with your email program. For those lacking experience with mobile channels, fear not! This guide will walk you through how to implement these channels into your overall email marketing strategies for effective cross-channel personalization.        Learn How        Brought to you by our friends at

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