 Hello there! 👋
What social network is top of mind for your business right now? I'd love to know – so feel free to hit reply and share the social network that is working best for your business and why it's working for you! I'll share all of the answers with you in next week's issue.
This will help me better understand how to tailor the content topics for the weekly newsletter. I really want to make sure that I'm delivering the right type of content to help you grow your business. 😃
In today's newsletter:
🗞 What We're Reading
TikTok
Audio apps
Others 🔥 Hot Tip of the Week
On social media, your followers come for your products and services, but they stay because they like your style. 💅✨
Think of your social media as an extension of your brand's voice, tone, and personality. Brand personality is essentially just the set of human characteristics that are associated with a specific brand.
In The Journal of Marketing Research, social psychologist, Jennifer L. Aaker, outlines the five major personality dimensions associated with different brands:  If you haven't crafted your brand personality yet, here are some questions to consider as you do it:
It's important to make your brand's personality part of your branding guidelines, and let your unique personality shine in your posts.
Here's more on how to find your social media marketing voice.
⚡️ What's New at Buffer  Instagram has over a billion monthly active users. 🤯 That's a lot of potential accounts that you can be reaching! Are you doing everything to set yourself up for success?  There's no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.  Share Canva-made content with Buffer's new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.  Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.  Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.  Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.
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Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.
Have a great weekend!  Warmly,
Sophie Gil Unsubscribe | Update my mail settings
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