Plus holiday email planning, the path to BIMI implementation, & Cyber Monday email marketing ideas
| | | | Get your game on, press send | | | | | |
Whether you're selling a product or a service, you can put the spotlight on your customers by showing the social proof. Including testimonials and 5-star reviews in your emails help build brand trust and relationships with your audience.
In this Flashback Feedback Friday, we checked out some e-commerce emails from Ritual, a no-B.S. vitamin company, and how they work in testimonials into their emails. |
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Articles we thought you'd enjoy because you probably like to learn and stuff | | |
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| | Do chance meetings at the office boost innovation? There's no evidence of It. | Experts say there is no evidence that working in person is essential for creativity and collaboration. The demand for doing office work at a prescribed time and place is a big reason the American workplace has been inhospitable. Some creative professionals have been surprised at how effective remote work has been. | |
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| | The path to BIMI implementation | Email is an essential part of the digital experience, but can also be used by scammers to steal your identity. There are ways to prevent phishing attacks that impersonate your brand. A new email standard, known as BIMI, could be the nudge brands need to protect their inboxes. | |
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Email GIF of the week | | |
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Trendy or Cheugy? 2021 Youth Marketing Strategies for Gen Z | It's clear Gen Z is a generation that marketers can't afford to ignore. Consisting of people born between 1997 and 2012, this group makes up 40% of US consumers and is responsible for up to $143 billion in spending. In this post, we'll highlight some updated youth marketing strategies for appealing specifically to Gen Z, to ensure your brand is not falling behind in a quickly evolving landscape. | | | | Brought to you by our friends at | | |
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