AI Mode is live in Google Search - panic?

Pro Snippet   By far the biggest SEO story of last week was Google's AI Mode coming out of beta and onto live US SERPs. This is a new tab (like "Images", "Videos", "News" etc.) that showcases an entirely unstructured, AI-composed response to your query, more like ChatGPT than traditional search. We don't yet know if this is the future of search, and Google probably doesn't either - the popularity of this feature will surely be instrumental in deciding that. - Tom Capper, Senior Search Scientist, Moz What We're Reading: The Future of SEO as the Future Google Search Rolls Out Barry's quick summary of where we - the SEO industry - are at since Google's big announcement last week. Brand Entity SEO – Whiteboard Friday Brand marketing and technical SEO collide in Brand Entity SEO, optimizing your Knowledge Graph presence to ensure your appearance in all kinds of Google feature. AI Is Not Clickless Search Ian makes the powerful and well timed argument that AI marketing is as well as, not instead of, traditional organic. How To Create an Integrated Strategy That Increases Brand Mentions and Visibility   Very much relatedly - James makes the argument that a modern SEO strategy, especially higher in the funnel, is a multi-channel strategy. Actionable AI — Whiteboard Friday   This is an enormously detailed and thorough summary of the state of the SEO industry, and how positive or otherwise our outlook should be. Should We Stop Creating Informational Content?   The calculus on informational content has undeniably changed in the last year. It looks set to continue in the same direction. Should we give up? How AI Mode Works and How SEO Can Prepare for the Future of Search   Whereas Ian makes the argument that AI mode and similar interfaces are additive, Mike takes the view that it is a replacement for traditional search. He's also here to explain exactly how it works. Re-Designing Your SEO Career — Whiteboard Friday   And now for something completely different - how to build your career in this ever changing field of SEO. Ultimate Checklist to Boost Your Google Business Profile (YouTube)   This 7-minute video breaks down the critical fixes you want to have in place to make sure your Google Business Profile is doing as well as it could be. [NEW] "What's Happening" Feature (For Restaurants!)   Google's Lisa Landsman is announcing a new profile feature for restaurants and bars, allowing them to showcase live events or temporary deals. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences