The Gender Gap in SEO 🚻 + AI's Impact on Jobs 💻

Pro Snippet "Lidia Infante's must-read survey on the gender gap in SEO comes to us simultaneously with some early reporting on how AI is impacting the job market. It will be up to ethical brands to write a narrative in which the fair and equal employment of humans is prioritized over dubious shortcuts. Meanwhile, we have an excellent study on email marketing and a tutorial on making free videos to market local businesses." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   The Gender Gap in SEO Publishing 2024 This unique and valuable annual study from Lidia Infante reveals important data on gender-based inequalities in the SEO industry. A must-read for all orgs. Why We Need Safe Spaces in Male-Dominated Industries | MozPod Inspired to diversify your company? Get expert advice from Areej AbuAli in Chima Mmeje's debut interview on the brand new MozPod. Find Your Difficulty Benchmark – Next Level Successfully identify your site's Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders. The Demise of the VP of SEO Role A thoughtful reflection from Adam Audette on a drop in senior SEO job opportunities over the past 18 months. I Analyzed 5M Freelancing Jobs to See What Jobs are Being Replaced by AI Writing, translation, and customer service freelancing jobs see the biggest initial losses to AI in this large study. Email Is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It While the buzz in SEO is almost always about the new shiny thing, reliability is sitting in your inbox, as Rand Fishkin demos in this data-driven post. How Many News Websites Block AI Crawlers? Last year, 48% of the most widely used news websites across ten countries were blocking OpenAI's crawlers. Get all the stats in this interesting read. How to Create the Most Basic Google Business Profile Video with Canva, Even if You're Not Great at This Stuff! A fully illustrated step-by-step tutorial from Miriam Ellis on using Canva to create videos for your GBP, website, YouTube channel, and more, for free! Rise of Zero-Click Search: A Challenge to Content Publishers and a Boon for Google Business Profiles Fascinating data from NearMedia on the continued dominance of GBP and the zero-click phenomenon. Important information for advising your local clients. Google Updates Business Profiles Customer Interactions Every Few Days Barry Schwartz notes the estimated frequency with which customer interaction stats are updated.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.