HCU In Review 📈 + Industry Climate Change Report 🌍

Pro Snippet "Kudos to Matt Tutt for running and analyzing a large survey on a topic that affects us all: climate change, and what you can do about it in your org. Meanwhile, we've got a major analysis of the platforms that send the most traffic, a thoughtful reflection on the HCU, and stats on AI losing trust across the board." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Climate Change SEO Survey: Making the Web More Sustainable An extremely valuable industry survey on attitudes towards Climate Change and what you can at work to green your processes. E-E-A-T Quick Wins — Whiteboard Friday Demo credibility to the public (and quality raters evaluating whether SERPs are satisfactory) with these simple tips. The Helpful Content Update - Reflecting on What Happened Lily Ray addresses what has become an emotional and controversial industry topic in this must-watch video. Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro Rand Fishkin tackles this huge question at scale, via a clear process, and with some surprising results. Exclusive: Public Trust in AI Is Sinking Across the Board The SEO industry may be wall-to-wall AI hype headlines at the moment, but the trust numbers are a major red flag against banking on this technology. Bing Webmaster Tools Tells You When Your Inbound Links Are Inadequate SEOs are hunting for potential link info gems in this new release from Bing. How the SERPs Guide Content — Whiteboard Friday Knowing what Google is already preferencing in the SERPs should be playing a significant role in your content development strategy. Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship This inspirational post from Miriam Ellis shares real-world examples of local businesses earning the respect and admiration of customers, and how that has been an umbrella for brands in dark days. How Often Do Searchers Use the Local Finder? Near Media reports on differences in mobile vs. desktop usage, as well as vertical usage, of the Local Finder based on their original research. Top 3 Issues with Video Verification Colan Nielsen shares the best solutions for issues in what has become a dominant methodology for verifying GBPs.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

The Gender Gap in SEO 🚻 + AI's Impact on Jobs 💻

Pro Snippet "Lidia Infante's must-read survey on the gender gap in SEO comes to us simultaneously with some early reporting on how AI is impacting the job market. It will be up to ethical brands to write a narrative in which the fair and equal employment of humans is prioritized over dubious shortcuts. Meanwhile, we have an excellent study on email marketing and a tutorial on making free videos to market local businesses." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   The Gender Gap in SEO Publishing 2024 This unique and valuable annual study from Lidia Infante reveals important data on gender-based inequalities in the SEO industry. A must-read for all orgs. Why We Need Safe Spaces in Male-Dominated Industries | MozPod Inspired to diversify your company? Get expert advice from Areej AbuAli in Chima Mmeje's debut interview on the brand new MozPod. Find Your Difficulty Benchmark – Next Level Successfully identify your site's Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders. The Demise of the VP of SEO Role A thoughtful reflection from Adam Audette on a drop in senior SEO job opportunities over the past 18 months. I Analyzed 5M Freelancing Jobs to See What Jobs are Being Replaced by AI Writing, translation, and customer service freelancing jobs see the biggest initial losses to AI in this large study. Email Is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It While the buzz in SEO is almost always about the new shiny thing, reliability is sitting in your inbox, as Rand Fishkin demos in this data-driven post. How Many News Websites Block AI Crawlers? Last year, 48% of the most widely used news websites across ten countries were blocking OpenAI's crawlers. Get all the stats in this interesting read. How to Create the Most Basic Google Business Profile Video with Canva, Even if You're Not Great at This Stuff! A fully illustrated step-by-step tutorial from Miriam Ellis on using Canva to create videos for your GBP, website, YouTube channel, and more, for free! Rise of Zero-Click Search: A Challenge to Content Publishers and a Boon for Google Business Profiles Fascinating data from NearMedia on the continued dominance of GBP and the zero-click phenomenon. Important information for advising your local clients. Google Updates Business Profiles Customer Interactions Every Few Days Barry Schwartz notes the estimated frequency with which customer interaction stats are updated.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.