The State of Google Search + the Promise of Change Ahead

Pro Snippet "Concerns about Google SERP quality are rife, and AJ Kohn has done one of 2023's deepest dives into both the perception and reality of this dynamic, while Dr. Pete examines claims of search modification. Meanwhile, remember all the hype surrounding Amazon drone delivery? It hasn't worked out, and that's a useful reminder to be wary of wild claims amid today's AI headlines." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   It's Goog Enough! Is Google search getting worse? If so, why? You won't find a more thorough or eye-opening examination of this question than in AJ Kohn's must-read deep dive. Google Says Major Changes Coming to Search Rankings Will "change" at Google equal improvement? Will it address the issues many are raising? Danny Sullivan hints that flux is afoot. How Google Changes Your Searches (A Study of 10,000 Queries) Next, Dr. Peter J. Meyers investigates the claim that Google is replacing broad product category searches with results for specific brands, with fascinating findings. Enterprise SEO: the Unique Challenges and Big Data Solution What is "enterprise SEO", anyway? What kind of data is required to get it right? Google's One Stop Shop SERP A detailed look at facets in non-shopping Google SERPs, and the general direction of bringing the searcher journey in-house. How to Drive Traffic in Google Discover: The Ultimate Guide Lily Ray has helped many clients earn traffic via Google Discover and is here to teach you how this works. Amazon's Drone Delivery is a Dismal Failure That Can Only Carry a Single Can of Soup An object lesson in being wary of hype in any industry— the "next big thing" is often something no one actually needs. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024 It's easy to make location/city landing pages helpful and varied with this keyed mockup, checklist, and FAQ from Miriam Ellis. Fake Review Doctor, Clever Scam Got Reviews Removed, SAB Bug Solution? Three important stories from NearMedia in one piece, but pay special attention to the warning on alleged extortion surrounding negative reviews. Does the Service Area in Your Google Business Profile Impact Ranking? Even if you already know the answer, Sterling Sky's examples and research into this perennial question are worth seeing.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.