Clicks Count With Google + HCU Back in Town

Pro Snippet "While the new Helpful Content Update has SEOs scrambling to document impacts, a past Google employee confirms that clicks matter. Meanwhile, a rushed SGE isn't cutting it for searchers, and, in local search, we've got a mini mystery involving an Irish locksmith. SEO is never dull!" - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Clicks Do Impact Rankings Don't miss the first tidbit in this multi-topic article: a past Google employee states that clicks are, indeed, part of Google's ranking criteria. The ROI of Accessibility in SEO Gain greater revenue, improve user experience, and stay compliant with legal standards by making accessibility core to your SEO. SGE Is Not the Answer Tom Capper explains why a half-baked AI search experience was rushed out the door — and won't satisfy today's searcher. Google September 2023 Helpful Content System Update Rolling Out It's been nearly a year since the last big HCU, and Barry Schwartz strives to make sense of the first observations on this new update. Referral Traffic: 7 Ways to Drive It (And Get More Leads!) If you know you need more referral traffic, explore every one of these tips for increased success. How to Repurpose Your Old Content – Whiteboard Friday In this actionable video, Ross Simmonds helps you boost your brand authority by refreshing your content. Google: Expect More Simplification of Search Results SERPs have become complex and sometimes cluttered. According to Gary Ilyes, simplification could be part of Google's ongoing experiments. Takeaways from an Irish Locksmith Listing Spam Scandal With Local SERP swindles reading like Agatha Christie, Miriam Ellis says you shouldn't be using Google for YMYL searches any more. Don't miss this memorable, real-world mystery story. Local Pack Clustering – Making Sense of Google's Ranking Patterns Erin Jones pulls together keen insights on Google's noticeable and sometimes peculiar local ranking patterns. How Do I Get "Provides" to Show on a Listing? Did you see this quiet but noteworthy forum tip from Colan Nielsen on getting Google to show the "provides" local justification?           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.