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"Take a first look at Google's Search Generative Experience and tune in to advice from seasoned SEOs who point out that our industry has adapted to many past changes and will tackle AI, too. Meanwhile, get hot tips for local SEO success this summer and onboard a 5-step walkthrough for improved rich snippet performance."

- Miriam Ellis, Local Subject Matter Expert, Moz



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What We're Reading:
 

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5 Steps to Rich Snippet Success


Track rich result performance and build out broader organic visibility with this simple STAT workflow.

How to Explain the Value of SEO to Executives — Whiteboard Friday


Seer Interactive's Larry Waddell demos translating your SEO work into the terms executives use when appraising value.

Google & Bing's AI Will Not Kill SEO


Joe Hall reminds us of past predictions of SEO's demise, none of which were accurate, and states that SEO will simply continue to evolve.

OpenAI isn't Doing Enough to Make ChatGPT's Limitations Clear


Take a look at why "May occasionally generate incorrect information" isn't a strong enough AI disclaimer.

Speed Trap


Read this well-researched write up of the rise and fall of Google AMP.

Early Stage User Queries & Query Stacking


Understand how this older conversational search concept is now coming to maturity.

8

6 Local SEO Tasks for Summer Success


The next 3 months are a great time to implement Miriam Ellis' simple local search improvements, well ahead of the holiday season.

9

Missing Google Reviews: A Step-by-Step Recovery Guide


Major local news in that Google has finally created a missing review form and Mike Blumenthal is here to walk you through using it.

10

Google Confirms Donating to Charities for Reviews is Against Guidelines


Donations may be a great way to earn links and unstructured citations, but don't use them to garner reviews.

 

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