Perspectives + POVs in SEO 👀

            
Moz Top 10
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"Will Google Perspectives be a hit? Could you use some help differentiating your content by incorporating points of view? We've got great tutorials and lots of instructional videos for you this week in the Moz Top 10."

- Miriam Ellis, Local Subject Matter Expert, Moz



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What We're Reading:
 

Barry Schwartz reports that he can't recall such a long period of SERP volatility without a confirmed update as what we're seeing in June. Check your SERPs!
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Google is Launching its Perspectives Search Feed that's Designed to Show Results from Humans


Google's Perspectives has gone live on mobile with multimedia content meant to intro searchers to (ideally) human-created content and its creators.

How and Why You Should Create Informational Content with POVs


You know what AI-generated content doesn't have? Your point of view. Use it to transform your text into something special with this video tutorial.

Build an SEO Report in Seconds with Domain Overview


Watch the new Domain Overview tool in action. A few minutes spent with this video could save you hours of time in your audits.

How to Structure a Blog Post


Organize both blog post layout and optimization with help from Andy Chadwick's useful infographic.

How to Future-Proof Your Digital Presence in the Era of AI-Powered Search


Speaking of AI, get early thoughts and tips on what is bound to become a marketing and SEO FAQ over the next few years.

Numberless SGE


So far, SGE features no count of indexed URLs and no apparent support for advanced search operators.

8

How to Create Kick-Ass Local Landing Pages — Whiteboard Friday


Fantastic landing page stats and tips from Amanda Jordan await you in this info-packed video.

9

Does Hiding Your Address Impact Your Google Business Profile Ranking?


You long suspected it, and Joy Hawkins confirms that complying with Google's hide-address guidelines really wrecks your rankings.

10

Google LSA Reviews Come, They Go, But LSA Still Sucks


The gents at NearMedia dive into why organizational problems may be at the root of local pack and LSA review spam.

 

 

 

 

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