AI Chat Tantrums + A New Local Ranking Factor

Pro Snippet "Querulous New Bing and stumbling Bard bring sitcom-level irony to this thing we've been terming "intelligence". Between bingeing AI episodes, learn to build brand personality and estimate its reach, optimize your GBPs for a newfound ranking factor, and see the numbers on a bright and lucrative future for SEO." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Microsoft's New Bing AI chatbot is Already Insulting and Gaslighting Users Bizarre New Bing behavior may make funny headlines, but the joke is on Microsoft if rudeness and disinformation get their stamp of approval. Google Asks Employees to Rewrite Bard's Bad Responses, Says the A.I. 'Learns Best by Example' As Google builds its plane while flying, it's evident that Bard isn't ready for prime time. Lessons Learned from SEO Tests that Didn't "Win" – Whiteboard Friday Watch and see why SEO tests that fail can actually be keen teachers. How to Use Estimated Brand Reach as a Meaningful Marketing Metric Estimating brand reach is, indeed, possible and can be very rewarding if you're tenacious. Global SEO Market to Reach $122.11 Billion by 2028 Stats like this predict a very strong future for SEO, regardless of disruptions. Link Best Practices for Google Check your linking practices against Google's updated doc. Brand Personality: How to Make Your Brand Stand Out in a Crowded Market Five useful examples of stand-out small brands. A Small Gift for Local SEOs and a Big Cheer for Original Images Something different: local SEO and fine artist, Miriam Ellis, offers a painting of localism for free use in your slide decks, client presentations, content, and more. Do Services in Google Business Profiles Impact Ranking? Sterling Sky's re-do of an older experiment turns up a new local ranking factor for us all. New Google Review Management Tool Darren Shaw reports an improved method for reporting reviews that violate Google's policies, and one early user reports that it resulted in removal in one day!         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.