✨ Big Google Update News & Algo Expertise ✨

Not rendering correctly? View this email as a web page here. Pro Snippet "You'll find both news and worthwhile commentary on Google's evolving algorithmic update processes in this edition of the Moz Top Ten. Also, warm congratulations to Barry Schwartz on a big anniversary and best wishes to all of Moz's readers for a peaceful and happy holiday season!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   How to Conduct a Site Accessibility Audit (For SEO) Sam Torres provides a comprehensive process for ensuring your website is accessible to a much larger audience. A Guide to Google Search Ranking Systems Google is changing the terminology of how they refer to algorithm updates, and you'll find interesting insights into how algorithms are commonly structured. A Different Way of Thinking About Core Updates Related: Tom Capper tackles the troublesome updates that are announced when already in flight without illuminating guidance from Google, and with consequences that are often severe for site owners. 3 Important Google Updates to Understand — Whiteboard Friday Round off your Google update expertise with this clear and concise video from Lily Ray. International SEO: The Essential Guide to Global Success Don't miss Lidia Infante's popular post on the spacious topic of international SEO. 19 Years Covering The Search Industry Celebrating 19 years of excellent reporting from Barry Schwartz, whose work has become a trusted touchstone of the SEO community. Hate Speech is Soaring on Twitter under Elon Musk, Report Finds Twitter has long been a second home for SEOs; a recent report gauges the level to which the platform is polluted with hate speech. The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses Perhaps for the first time, a data-based summary of the dominant trends amongst review readers and writers, as well as owner responses, all in three short paragraphs. Does the Length of a Google Review Matter? Joy Hawkins tests how wordier reviews stay prominent longer, with the important note that negative reviews tend to be longest. Keynote on Semantic Photography for the Win Watch Mike Blumenthal's detailed presentation on image-based opportunities for local businesses.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.