Your blueprint to building in the metaverse

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company   Curated by Stephanie d'Arc Taylor   Digital Editor, Southern California Your blueprint to building in the metaverse Is the metaverse is coming for all of us? COVID-19 ushered in a new normal in so many ways—for Ken Wee, chief strategy officer at Activision Blizzard, the pandemic accelerated the degree to which everyone engages in digital experiences. "The total addressable market for interactive entertainment is increasing dramatically," he told partner Hamza Khan—and that's just scratching the surface of the metaverse's true potential. In Metaverse Talks, a new series, Khan and others interview key metaverse players to set out a framework for how organizations can navigate these uncharted waters. For more from Wee and others on why the metaverse is the next generation of the internet, check out the collection below. Read more Appealing to a broader audience Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse, a true unlock has yet to occur to draw in a larger non-game-endemic audience. An edited version of the conversation from our 'Value creation in the metaverse' report follows. Thoughts from Activision Blizzard  Exploring the business promise of the metaverse Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences in the metaverse. An edited version of the conversation from our 'Value creation in the metaverse' report follows. Thoughts from Salesforce  Building a safer metaverse Rob Lowe, former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging technology and end-user democratization. An edited version of the conversation from our 'Value creation in the metaverse' report follows. Thoughts from Epic Games  Building an open metaverse CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb. An edited version of the conversation from our 'Value creation in the metaverse' report follows. Thoughts from Niantic  Gaming for a cause Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes solving societal problems and greater user empowerment. An edited version of the conversation from our 'Value creation in the metaverse' report follows. Thoughts from Square Enix  MORE ON THE METAVERSE Digital twins: The foundation of the enterprise metaverse Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise metaverse of tomorrow. Take the journey  What is the metaverse? | McKinsey Explainers The metaverse is the emerging 3-D-enabled digital space that uses virtual reality, augmented reality, and other advanced internet and semiconductor technology to allow people to have lifelike personal and business experiences online. Dive into digital  Value creation in the metaverse With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore. Enter the metaverse  Probing reality and myth in the metaverse Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse. Grasp the discrepancies  To see more essential reading on topics that matter, visit McKinsey Themes. Follow our thinking Share these insights Did you enjoy this email? Forward it to colleagues and friends so they can subscribe too. Was this forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android. This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Marketing & Sales alert list Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007