Hungry and confused: The winding road to conscious eating

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS   Edited by Sarah Skinner   Digital Editor, New York The facts of nutrition are changing: half of customers call healthy eating a top priority, and a third say sustainable eating is too. Research on the dining and shopping habits of 8,000+ consumers in the United States, the United Kingdom, France, and Germany found that a growing population is interested in conscious eating but frustrated at the limited menu when they search the shelves. Buyers are more likely to shop sustainably if it's easy and requires little change to their routine, and increased prevalence of food intolerances—and alternative dining styles, like "flexitarianism"—mean that more people are looking for more options. Knowing how to cater to the rising numbers of conscious eaters and producers will be key, so don't miss our new article by Anne Grimmelt, Jessica Moulton, Nadya Snezhkova, and Chirag Pandya on how to keep stock of the evolving world of grocery. Hungry and confused: The winding road to conscious eating Half of consumers call healthy eating a top priority; one-third say sustainable eating is too. But to satisfy consumers' commitment to eating more healthily, food producers and retailers need to get innovative. Dig in Quote of the day "Even if you're good at communication, you always have to remember that when there's a power difference, people are not likely to give you negative information about yourself or anyone else. Power will always serve as a barrier." —Tessa West, professor of psychology at New York University, on how leaders should communicate and ask the right questions in "Toxic workplace behavior and employee burnout: Fix one, fix both" Chart of the day See today's chart   ALSO NEW How a Spanish scale-up became a leader in green energy Holaluz cofounder Carlota Pi Amorós details her ambition for the start-up to become a decentralized energy-as-a-service green-tech company. Lead in green   Forward Thinking on talent, state capacity, and being hopeful with Tyler Cowen A prominent economist, author, podcaster, and talent investor discusses how to better match human talent to opportunities, de-bureaucratize philanthropy, achieve higher-quality governance, and identify fields of likely progress, and how to get it all done. Discover and innovate   'If you're going to build something from scratch, this might be as good a time as in a decade' In the second episode of our series The Quarterly Interview: Provocations to Ponder, venture capitalist Bill Gurley explains the promise and perils facing start-ups at a moment of economic uncertainty and reveals why hybrid work may be the most interesting technology of all. Be ambitious   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007