Google Update, Rebrand, Rewrite + Review Takedowns

Not rendering correctly? View this email as a web page here. Pro Snippet "Google keeps us on our toes with updates, resource overhauls, and a large-scale review removal cycle. If that's not keeping you busy enough, make time to implement local SEO best practices to make the most of what economists predict will be a lean holiday shopping season ahead." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Measuring E-A-T? — Whiteboard Friday Lily Ray addresses the "E" in E-A-T, as well as the ambiguity surrounding what these principles actually mean. The State of Technical SEO Survey You have until the end of October to participate in the AIRA/Women in Tech SEO survey to help us all learn. Google Webmaster Guidelines is Now Google Search Essentials With Lots of Changes Google overhauls and rebrands a longstanding core resource. How to Get Buy-In for Your SEO Projects — Whiteboard Friday Learn to connect your initiatives to clients' goals and get your SEO work prioritized. Provide a Site Name to Google Search This technical advice will help you take more control over how your site name appears in Google's SERPs. Google's September 2022 Broad Core Product Reviews Update (BCPRU) – The complexity and confusion when major algorithm updates overlap Confused about all the recent Google disruption? Read Glen Gabe's valiant effort to make sense of the various updates. Some Ways to Think About Pagination There's no "correct" answer to handling pagination as an SEO, but this guide will help you choose the best approach for you. 2022 Local SEO Holiday Success: Essential Comforts in Leaner Times Now is the time to go through Miriam Ellis' annual holiday local SEO checklist, and to look at how food, warmth, wellness, and deals have become a top focus as we close out 2022. What Are the Habits of Successful Local SEO Experts? Checklist #2 comes from Colan Nielsen who interviewed top local SEOs for practical career advice in this excellent piece. Missing Reviews/Reviews Disappearing Review loss is trending again; keep apprised of developments over at the Local Search Forum.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.