Why digital trust truly matters

Understand the research ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS   Edited by Emily Adeyanju   Digital Editor, Charlotte Did you know that organizations well-positioned to foster digital trust are more likely to see increased business growth? Consumers are generally confident that the companies they do business with provide the foundational elements of digital trust—but retaining that trust comes with its own reward. While roughly 90 percent of businesses believe they can effectively build digital trust, less than one-quarter of them actually walk the walk. To learn more about how you can build digital trust and set the stage to increase annual growth by 10 percent or more, check out this survey by McKinsey's Jim Boehm, Liz Grennan, Alex Singla, and Kate Smaje. Don't miss out! And if you'd like to contribute to critical survey research like this, apply to join McKinsey's Global Survey Panel. Why digital trust truly matters Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today—and establishing this digital trust just might lead to business growth. Understand the research   Quote of the day "We do believe the shared micromobility market . . . is here to stay and will grow sizably. The key question for players now is how can they make it profitable? How can it become a permanent part of daily city life when we talk about shared micromobility?" —McKinsey partner Kersten Heineke on the future of micromobility in a recent episode recent episode of The McKinsey Podcast Chart of the day See today's chart   ALSO NEW You're invited: Join us for a live webinar on value creation in the metaverse Join senior partners Jennifer Schmidt and Eric Hazan as they discuss the potential of this new immersive virtual world. Register now to learn what consumers are looking for in the metaverse and what you can do now to capture future opportunities. Register now  Reducing food loss: What grocery retailers and manufacturers can do An estimated $600 billion worth of food is lost during or just after harvest. Can manufacturers and grocers do anything about it? Definitely—and it will be good for business, people, and the planet. Enable lasting change   Airline retailing: How payment innovation can improve the bottom line Airline retailing could be worth $40 billion by 2030—a new report gives insight on how airlines can maximize this opportunity. Learn more   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007