Order Out of Update Chaos + Brand Values

Pro Snippet "Let's do a deep dive into the Helpful Content Update's outcomes, and also sort it out from the chaos that is the ongoing cluster of updates. Meanwhile, a tale of two brands: Google attempts to evade regulation via distasteful tactics vs. Patagonia blowing past incremental regulation by donating all profits to the planet. Brand vision and values matter." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Patagonia's Billionaire Owner Gives Away Company to Fight Climate Crisis "Earth is our only shareholder," says Patagonia founder in dedicating all company profits to climate action. How Helpful Was the Helpful Content Update? Dr. Peter J. Meyers shares data on the outcomes of the HCU, highlighting how search is changing and how we all need to know the new rules. Search News Buzz Video Recap Barry Schwartz tackles Google's overlapping algorithm updates, product reviews update, confusing HTTPS report, and a Google Ads serving bug. How We Increased a Client's Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study] Lydia German documents how her team achieved significant growth in leads, impressions, clicks, and rankings. Google Doubles Down on SMB Deception to Achieve Political Goals SMB clients may come to you asking about Google's bait and switch surveys - watch this quick video to be able to advise them. Content Brief Templates: 19 Free Downloads & Examples Check out this popular new resource, filled with free templates for streamlining content briefs. YouTube Adds New Option to Reply to Video Comments with Shorts YouTube jumps on the TikTok-ish bandwagon with response shorts. 9 Local Search Developments You Need to Know About from Q3 2022 Miriam Ellis reviews the past quarter's developments in reviews, features, tips, and tech. Live SEO Webinar: How to create local landing pages for SEO Amanda Jordan and Crystal Carter will demo how to make location landing pages unique, competitive, and optimized for top SERP features in this free, upcoming event. Google Business Profile Bookings and Appointments Read Claire Carlile's excellent tutorial on the less-discussed GBP booking and appointments features.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.