Plus list growth tactics, using metadata, "too-focused" on ROI, and image blocking. And peaches.
| | | |  | | | | August's Most-Saved Emails | | |  | | | |
| | | Zoolander (2001) © Paramount Pictures | | | |
| When you're busy creating, you might keep your head down while the content train continues running without stops, constantly writing / designing / building / doing all the things. Pressing pause to look at your work and the analytics behind it can help show how far you've come. And it's probably good for your heart.
So we started doing this thing where we take a break to look at the most-saved emails of the month to see what is trending. Last month, you and your friends saved nearly 5k unique emails from our catalog for who knows what. But in case you are curious, you (the collective you) showed the most love for unity, unicorns, Georgia peaches, and...the Minions, collecting emails about travel, fitness, skincare, drinks, and summer in shades of yellow, blue, and beige.
Grab a cup of some pumpkin spice drink or cook up some corn, and check out the top 50 most-saved emails from August 2022, ranked in order of appearance in our aptly named August's Most Saved collection. | |
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | How to Personalize Cross-Channel Campaigns Using Metadata | | Metadata (aka "my precious") is how you can harness even more dynamic personalization and strengthen the 1:1 connection with each of your customers. In this ebook there are some cool examples of various campaigns that show you metadata in action. [Sponsored] | | | |
 | | | Almost half of marketers say brands 'too focused' on ROI | | Return on investment (ROI) is most important metric for CEOs, CFOs and board members, according to Marketing Week's Language of Effectiveness Survey. Just over a quarter of marketers say they always measure the return on investment of their campaigns when conducting effectiveness analysis. But should we measure something else? | | | |
 | | | Email image blocking: Answering the what, why, where, who, and how | | Email image blocking is the practice where images are blocked from emails or not displayed by email clients or company servers. There are several reasons why email clients block images or turn them off by default. Read up on the reasons and stop sending all-image emails please. | | | |
| Email GIF of the moment | |  | | |
| RGE's Job Board | |  | | |
 | | | Director of CRM | | As the Director of CRM, you'll lead a best-in-class team to drive customer relationships and lifetime value through all available communication channels. More broadly, you'll deepen our overall engagement with customers, keeping Policygenius top of mind for financial protection and advice. | | | |
 | | | SFMC Specialist (Remote) | | This company is seeking a Staff Software Engineer, Marketing Cloud to lead development of solutions which enable our teams to make accurate customer-first decisions at every level, at the speed business demands. | | | |
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| Speaking of taking a break... | | We haven't sent emails to our UK subscribers today as they mourn the loss of Queen Elizabeth II. 96 years is quite the feat, especially serving 70 of those as a Queen. Thanks for living such a dignified life. | |
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