HCU Completion/Confusion + A TikTok Talk

Not rendering correctly? View this email as a web page here. Pro Snippet "HCU is complete, but it turns out that attributing change to it may be askew. Meanwhile, let's look at a less boring and even better way to do keyword research, have a heart-to-heart about whether TikTok is really replacing Google, and embrace the vital rise in corporate social responsibility." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Google Helpful Content Update Finished On 9/9 But Were Those Fluctuations Related To HCU? Barry Schwartz questions whether recently-reported shakeups are actually all tied to the newsy Helpful Content Update. How to Do Better, Lazier Keyword Research Tom Capper teaches you to take the tedium out of kw research and end up with better results. Is TikTok Going to Replace Google? Is Tiktok replacing Google? No. Should SEOs ignore it? Also no, according to the brilliant Lidia Infante. Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn TikTok may be all well and good, but Instagram users aren't looking for their favorite platform to be a replica. Google Shares 4 Examples of How to Improve a Meta Description Get up-to-speed quickly on Google's latest positions on meta descriptions with these examples of getting it right and wrong. How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing Rebekah Conway's introduction to sustainable marketing is particularly excellent, with plenty of real-world examples and inspiration. How to Make an SEO Strategy Create a guiding principle to overcome the perennial struggle SEOs face in differentiating strategy from mere tactics. How to Build Location Pages Humans (and Search Engines) Will Love MozCon 2022 speaker, Emily Brady, shares her list of great things that belong on your location landing pages. No Rewards for Negative Review Removal Joy Hawkins catches a significant update to Google's review policy forbidding incentivizing negative review removal. The Growth in the Use of Content Bots for Local News Delivering news via AI may be the way of the future, but the societal costs are real.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.