Plus leveraging referrals for your business, July's accessibility report, and an email automation masterclass
| | | |  | | | | Catchin' some airwaves | | |  | | | |
| | | The Late Late Show with James Corden (2016) © CBS | | | |
| Tomorrow's National Radio Day, but what's radio got to do with marketing? The technology relies on transmitting and receiving waves to translate signals into sounds. (And then there are moments when you're caught off guard, hearing static or an oddly satisfying mix of merengue and country when in between radio stations.)
With emails, customers are looking for a certain frequency in receiving brand communications. They'll notice when you're telling or selling them the same thing, the same way, over and over, like a radio station that plays the same commercials and songs after an hour's rotation.
Listen to your customers, learn from their feedback, and get on the same wavelength as them:
• Host fireside chats or Ask Me Anything sessions.
• Monitor click-through rates and engagement to see if AM or FM PM would be the best time to send.
• Consider which advertisements bring the most value to your audience.
• Embrace silence. Listen.
Check out this email collection filled with brands who heard and served their audience. Then, tune in to your customers' needs and eliminate the noise to serve them better. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | Leverage the power of referrals for your business | | In the 2022 Mailchimp & Co Benchmark Report, 48% of responding freelancers said that client referrals are the best way to drum up new business. Check out this article for tips and referral email templates designed to help you learn how to maximize your referral-earning power. [Sponsored] | | | |
 | | | Iterable Activate North America is less than a month away | | Just announced: Nicole Byer (Emmy-winning comedian) is this year's keynote speaker. Plus RGE will be running some sessions on Friday. And a lot of other cool people will be there. Use code AUG50 to get 50% tickets too. [Sponsored] | | | |
 | | | Accessibility report July 2022 | | This is our first accessibility report. We intend to publish one on a regular basis to report on the state of accessibility in the email industry. We hope this will help to encourage people to fix accessibility issues so we will see a trend in improvement over time. As you'll see from the results we have a long way to go. | | | |
 | | | Email automation masterclass: Retention engine on autopilot | | At our next Growth Chat, for the very first time, we have 3 amazing women of email in the house to share their email automation strategies with us. They are going to talk all about the best practices and strategies that will help you reduce your churn rate and grow faster with emails! | | | |
| Email GIF of the moment | |  | | |
P.S. If you did a double take because we just sent you an email yesterday, we promise, it's not because of something you ate. (And we promise we're not upping the frequency to three emails a week at the moment...at least not until our entire team moves to Alaska.) Something goofed with our ESP, so our Tuesday newsletter went out on Thursday.
If everything goes as planned (and if you still love us like we love you), you can expect our regularly scheduled program on Tuesdays and Fridays again next week. | |
| Really Good Emails | | © Really Good Emails 2022 | | | Update your email preferences or not. | | If you want to send us gifts, fan mail, or anything that does not include stalking or us waking up with you in our living room—you can find us at C/O Atlas Local, 25 Draper Street, Greenville, SC 29611. | | Or, if you're just tired of hearing from us, you can unsubscribe too. | | Powered by |  | | |
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