Newsletters: When the taxi man turned on the radio

When the taxi man turned on the radio

Catchin' some airwaves

The Late Late Show with James Corden (2016) © CBS

Tomorrow's National Radio Day, but what's radio got to do with marketing? The technology relies on transmitting and receiving waves to translate signals into sounds. (And then there are moments when you're caught off guard, hearing static or an oddly satisfying mix of merengue and country when in between radio stations.)

With emails, customers are looking for a certain frequency in receiving brand communications. They'll notice when you're telling or selling them the same thing, the same way, over and over, like a radio station that plays the same commercials and songs after an hour's rotation.

Listen to your customers, learn from their feedback, and get on the same wavelength as them:

• Host fireside chats or Ask Me Anything sessions.

• Monitor click-through rates and engagement to see if AM or FM PM would be the best time to send.

• Consider which advertisements bring the most value to your audience.

• Embrace silence. Listen.

Check out this email collection filled with brands who heard and served their audience. Then, tune in to your customers' needs and eliminate the noise to serve them better.

Tune in

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See it in the email

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P.S. If you did a double take because we just sent you an email yesterday, we promise, it's not because of something you ate. (And we promise we're not upping the frequency to three emails a week at the moment...at least not until our entire team moves to Alaska.) Something goofed with our ESP, so our Tuesday newsletter went out on Thursday.

If everything goes as planned (and if you still love us like we love you), you can expect our regularly scheduled program on Tuesdays and Fridays again next week.

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When the taxi man turned on the radio

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