Plus onboarding for success, what your email marketer wants you to know, and an e-book for email automation
| | | |  | | | | Some indie record much cooler than ours | | |  | | | |
| | | High Fidelity (2000) © Touchstone Pictures | | | |
| Rumor has it that Thomas Edison invented the phonograph on this day in 1877 to transcribe messages. (Other peeps believe it happened months later based on patent filings, but we won't spin our wheels about this.)
Fast-forward to this day in 2002, a California man named Gary Freiberg created National Vinyl Record Day in honor of Thomas Edison's invention. As a nonprofit effort, Vinyl Record Day celebrates the music community, preserving audio history, and getting down to some good ole pressings.
Email marketing can sometimes feel like vinyl records: developed ions ago, people were stoked about it in the beginning, it faded away, was dubbed a dead medium, and then people were into it again, and they started collecting emails on some internet site.
Get into the groove with this audio-friendly email collection, and create your own email playlist collection by signing into your RGE account.
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 | | | InboxReady deliverability suite | | Email deliverability is an art and a science and InboxReady by Sinch helps you master both. With InboxReady you have powerful, detailed data and industry-leading apps all in one convenient place so that you can build a winning email strategy, maximize your delivery rate, and optimize the performance of your email program. [Sponsored] | | | |
 | | | Iterable Activate North America is just a month away | | Just announced: Nicole Byer (Emmy-winning comedian) is this year's keynote speaker. Plus RGE will be running some sessions on Friday. And a lot of other cool people will be there. Use code AUG50 to get 50% tickets too. [Sponsored] | | | |
 | | | How to increase email open rates with H2H subject lines | | The average email open rate across industries is 19.66% in 2022. Before people open your email, they want to know that it's written for 'them'. It's about recognizing that your subscriber is human, and framing what you have to share such that they can see the benefit. | | | |
 | | | Marketing examples by SwipeWell | | We've curated 6,000+ handpicked marketing examples to add to your swipe file. Everything from vintage ads to SaaS pricing pages are featured. Use it for inspiration, to tease out best practices, and get you unstuck when you need some help creatively. | | | |
| Email GIF of the moment | |  | | |
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