Well, not ALL yellow. But a lot. Plus being real, rainbows affecting your thinking, audience research stuff and more.
| | | |  | | | | Make like a banana... | | |  | | | |
| | | Despicable Me 2 (2013) © Universal Pictures | | | |
| Building emails can sometimes be like creating a sundae: mixing together ingredients from different places and turning that into something beautiful and digestible for customers to feast their eyes (and cash) on.
Banana Split Day (August 25) celebrates David Strickler's 10-cent dessert. David was an apprentice pharmacist in Pennsylvania who loved experimenting with sundaes (as well as Mondays and Tuesdays) and whipped up the first banana split in 1904.
We've seen an influx of yellow emails saved on the RGE site again, a summer trend filled with bright colors and sunny designs. Make yourself a good ole potassium-rich dessert and scroll through a bunch of emails for some yellow-spiration.
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | InboxReady deliverability suite | | Email deliverability is an art and a science and InboxReady by Sinch helps you master both. With InboxReady you have powerful, detailed data and industry-leading apps all in one convenient place so that you can build a winning email strategy, maximize your delivery rate, and optimize the performance of your email program. [Sponsored] | | | |
 | | | Brands are getting creative with being real | | BeReal lets users upload a photo after receiving a notification. Users have two minutes to upload front-facing and back-facing photos. BeReal has skyrocketed this year and many brands have hopped on the trend of posting BeReal-style photos to Twitter. | | | |
 | | | Audience research revisited - Rand Fishkin | | What it means to research your audience has changed a lot in digital marketing over the years, and we've allowed a lot of that audience understanding to be done by ad platforms and algorithms. So what does it mean to do audience research properly, then? | | | |
 | | | Marketing tools (Beginner's guide) | | A marketing stack is a set of tools that help startups execute their marketing. There are over 7,000 marketing tools to choose from. 100+ growth marketers from the fastest-growing B2B, mobile, and D2C startups reveal which tools they use and how they connect them. | | | |
 | | | How colours affect the way you think | | Our world is awash with a rainbow of colours, but certain shades can have a surprising impact on our ability to concentrate, our mood and even the flavours we experience. | | | |
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| Email GIF of the moment | |  | | |
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