Helpful Content Update + Landing Pages Galore

Pro Snippet "Google's Helpful Content Update is live and will be fully rolled out over the next few weeks. We've got top industry takes on what to expect. Meanwhile, we have two excellent resources on both customary and local landing pages, plus tips for finding your competitors and doing great franchise SEO." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Google's Helpful Content Update: Predictions & Hypotheses Take #1 on the HCU is based on Wil Reynolds' long industry experience. Google's 'Helpful Content Update' to Devalue 'Search-Engine First' Content and Elevate Authentic, Expert Voices in Search Take #2 on the HCU comes to us from the ever-brilliant Lily Ray. How to Find Your Real SEO Competitors — Whiteboard Friday Lidia Infante sleuths out two great methods for identifying your true competitors. A Guide to Franchise SEO Just onboarded a franchise client? Take these steps first to make a strong SEO start. 21 of the Best Landing Page Design Examples You Need to See in 2022 See real-world examples of website landing pages with CTAs and useful critiques. Core Web Vitals Report Google has upgraded its Core Web Vitals report to include URL-level data. 16 Places To Create A Free Brand Logo Branding on a budget can be made easier with these no-cost logo generators. Where Can You Go to Learn Local SEO? Read Miriam Ellis' big list of really good free and paid resources for training, thinking, and acting as a local SEO. How to Optimize Location Pages Sign up for Claire Carlile's excellent free course and find inspiration for substantially better location landing pages. Benchmark Bytes: How Important is Freemium Software to SMBs? SMBs are the largest segment of commercial enterprise in the US and 49% say they wouldn't purchase software without a free trial.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.