GA4 Decisions + Data for Doughnuts

Not rendering correctly? View this email as a web page here. Pro Snippet "Never a dull moment in SEO. In this edition, we've got a QRG update, Instagram vying for local market share with mapping, GA4 alternatives, and a timely question: should privacy be worth more than a pastry?" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Google Search Quality Raters Guidelines Updated Today YMYL, E-A-T, and low-quality content get a refresh in the QRG. Transitioning to GA4: Is this the Right Analytics Move for Your Team? Decision time: will you stick with Google or branch out into new analytics territory? What Does Tim Hortons Think Your Data is Worth? A Coffee and Donut, Apparently. Never mind the cookies; privacy has become so devalued that this brand plans to exchange doughnuts for customer data which was allegedly illegally tracked even when their app was off. Social Media Competitor Analysis: The Complete Guide Learn your competitors' social moves to reinforce your brand strengths, improve on shortcomings, and take advantage of opportunities. SEO and Accessibility: 30+ tips from Deaf and Disabled People Valuable accessibility takeaways on titles, headers, links, alt text, and more. How Context is Reshaping the SERPs Brilliant speaker Crystal Carter talks visual search, MUM, and why SEO is a team sport in this podcast. What Are the Best Tools for Storytelling With Data Visualization? Lend legitimacy to your content with solid, stylish data using these resources. Local Pack Headers: Curious, Overlooked Clues to the Mind of Google Miriam Ellis teams up with Dr. Peter J. Meyers to investigate this prevalent local pack feature that's been hiding in plain sight. Instagram Goes Local with Discovery Search Google says they are losing younger searchers to Instagram, which is now offering upgraded, map-based search. Users Can Now Leave More Detailed Restaurant Reviews on Google Marketing eateries? New mobile review features offer a deeper dive into diner experience.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.