Consumer behavior is shifting dramatically. What does this mean for the future of shopping?

Circular, digital, frictionless ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company   Curated by Imaya Jeffries   Editorial assistant, New York The future of shopping A confluence of trends, disruptions, and shifting behaviors is giving consumers growing power over retailers. Technology will continue to advance, paving the way for new ways for retailers to connect to customers, and Gen Z—which prioritizes values and sustainability more than older generations, per partner Bo Finneman—will reach scale in the next 10 to 15 years. Explore these insights to dig into the future of shopping, how retailers should adapt, and other key topics, including: • the changing role of the brick and mortar • the social responsibility of inward and outward diversity and inclusion • sustainable circular business models and brand loyalty  • the "phygital world" and tech's role in optimizing the consumer experience • why personalization is key  Read more The future of shopping: Technology everywhere Are hyper-personalization, digital mannequins, and automated home delivery the future of retail? In this edition, The Next Normal explores the coming decade in shopper experience and retail technology. Read and hear expert perspectives. See what's in store Forecasting the future of stores Shoppers' behaviors and expectations have changed dramatically—and continue to evolve. If retailers want to keep their physical stores relevant, here are five things they'll need to get right. Look ahead  How current global trends are disrupting the fashion industry Fashion suppliers and brands, like other companies, are facing significant economic and geopolitical challenges. Here's what they can do to adapt and thrive. Innovate plans  Are personalized vitamins the future of wellness? Two fast-growing vitamin companies, HUM Nutrition and Vous Vitamin, are betting on personalization. Listen to their CEOs discuss the biggest trends in consumer health and wellness. Make it unique  Retail speaks: Seven imperatives for the industry After a year like no other, the US retail industry faces a still-uncertain future. Our latest research highlights seven imperatives that will position retailers for success—regardless of what is next. Explore the interactive  The diversity imperative in retail Consumers are expecting more from brands than ever before, and the cost is high for retailers that don't take action on racial equity, diversity, and inclusion. Push for progress  Scaling textile recycling in Europe—turning waste into value Fiber-to-fiber recycling at scale could be achieved by 2030, creating a new and sustainable circular industry in Europe. Reuse and recycle  The next horizon for grocery e-commerce: Beyond the pandemic bump Consumers will increasingly shop for groceries online in the years ahead. Retailers must make a series of strategic investments to keep pace. Understand shopper behavior  Biodiversity: The next frontier in sustainable fashion It's time for the apparel industry to radically reduce the industry's contribution to biodiversity loss. Here are four interventions that can make the biggest impact. Lead industry efforts   How Gen Z and millennials are shaping the future of US retail America's youngest consumers are upending companies' expectations. Here's what retailers and brands can do about it. See the conversation  MORE FROM MCKINSEY Mind the Gap Curated reads for Gen Z—and their Z-curious colleagues. Subscribe now  To see more essential reading on topics that matter, visit McKinsey Themes. Follow our thinking Share these insights Did you enjoy this email? Forward it to colleagues and friends so they can subscribe too. Was this forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android. This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Consumer & Retail alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007