What will the future of video entertainment look—and feel—like?

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company What’s next in video entertainment? Picture this: You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the future of video entertainment: immersive, gamified, and diverse. Check out the latest edition of The Next Normal to see what and how you’ll watch tomorrow, and dive deeper with these insights. Read more Video entertainment in 2030 McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. Immerse yourself   Game on: An interview with Microsoft's head of gaming ecosystem Sarah Bond discusses how Microsoft shifted its console-centric gaming business to make the most of its investments in cloud. Game on   The future of streaming and diverse content: Starz CEO Jeffrey Hirsch weighs in What technology means for the future of streaming, why most shows will be borderless, and how inclusive programming has been so good for business. Take the lead   The data-driven future of storytelling: MIT's Deb Roy on the message and the medium The head of MIT's Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Understand the future of media   Stacey Sher on the future of movies and streaming The veteran film and TV producer shares her perspective on what the technology shifts roiling the entertainment business mean for both artists and audiences. Look forward   Black representation in film and TV: The challenges and impact of increasing diversity New research reveals the barriers that Black talent in the film and TV industry faces, the economic fallout, and solutions for creating a more inclusive, equitable workplace. Take concerted action   Value creation in the metaverse With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore. Enter the metaverse   The Netflix of gaming? Why subscription video-game services face an uphill battle Many tech giants are betting that the subscription model will become dominant in video games. Yet the things that make gaming such an entertainment dynamo are problematic for these types of services. Understand the characteristics   To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to The Next Normal newsletter list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007