Welcome to the metaverse

The future is here ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company Welcome to the metaverse If you’re old enough, you might remember the beginning of the internet: a text-based world you’d arrive to via a dial-up connection funneled through your landline phone. It wasn’t until the early ’90s when Marc Andreessen developed NCSA Mosaic, the graphic web browser that opened the world’s eyes to the potential of the internet. Almost 30 years later, we’ve arrived at the next platform on which we can work, live, connect, and collaborate: the metaverse. But exactly what is the metaverse, and why should businesses be paying attention to it? Explore these insights to understand the next evolution of today’s internet—and its potential global value creation opportunity, which could be in the trillions. Read more Value creation in the metaverse With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore. Enter the metaverse Probing reality and myth in the metaverse Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse. Grasp the discrepancies   'Find the smartest technologist in the company and make them CEO' In the first episode of the new The Quarterly Interview: Provocations to Ponder series, Silicon Valley's Marc Andreessen tackles tech trends like artificial intelligence, crypto, and Web3—and why incumbents still have a tough time competing with digital start-ups. Join the conversation   Marketing in the metaverse: An opportunity for innovation and experimentation Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing. Understand digital strategies   How the fashion industry can get into a metaverse mindset Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse. Here's what fashion and luxury players need to know about this emerging frontier. Discover digital landscapes   What is the metaverse—and what does it mean for business? No official definition yet exists for the metaverse, but companies can't afford to wait until one does or the metaverse fully evolves to start experimenting and investing in it. Understand opportunities The promise and peril of the metaverse The metaverse has the potential to radically transform the digital—and global—economy, but many questions remain. Ensure positive outcomes Innovative and practical applications of the metaverse There are already a number of use cases in the metaverse in the industrial, consumer goods, and retail sectors, among others, but the future offers even greater promise. Make no-regret moves MORE FROM MCKINSEY Meet the metaverse: Creating real value in a virtual world McKinsey senior partners Eric Hazan and Lareina Yee, both lead authors on our new metaverse report, discuss the potential and momentum around this rapidly evolving space. Understand the implications To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Marketing & Sales alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007