We are living in a material world

Plus onboarding emails, inbound vs outbound, understanding consumer behaviors, and other stuff

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Sale away

Confessions of a Shopaholic (2009) © Walt Disney Pictures

We're back with more BFCM tips as the season creeps up. Your customers work hard for their money, so asking them to spend it with your company needs solid reasoning. (No, we're not asking you to build your email in a brick house.) This might seem obvious, but the more information you share about the sale in your email, the better the experience will be for your customers. Give your audience the Who (no, not the Pinball Wizard), the What, When, Where, Why, and How. • Who is this sale for? • What do they need to do to get the discount or specially engraved stone? • When does the sale start and end? • Where in the world do they need to go to participate? • Why should they care? • How can they get in on the sale? Throw on a green scarf and get inspired with this Black Friyay and Cyber Funday email collection. P.S. Know of some sweet BFCM emails that didn't make this collection? Sign in (or sign up), create your own collection, and send us a link. We'd love to feature ya sometime.

Talk shop

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John was called the "smart" Beatle. Be like John and learn something new:

Why a recession is the worst time to skimp on brand marketing When markets shift, businesses are forced to quickly pivot and adapt to minimize fallout. In tech, we're seeing this play out in the form of budget cuts, layoffs and hiring freezes. Investing in and cultivating a powerful brand will be the defining factor in how your organization is perceived.

Employer branding is the new marketing imperative As companies face an employee exodus, talent acquisition and retention concerns have burst into the C-suite. Employees are not only empowered and agitated; they are restless. The evolution from traditional customer-oriented branding to employer branding is a natural one for three primary reasons.

How multichannel marketing drives success during peak traffic times Multichannel personalization helps marketers capitalize on the high traffic experienced during peak seasons. Integrating email marketing into marketing automation directly affects lead generation, brand awareness and engagement.

Moving to connected marketing a must in the digital-first world Marketing is no longer linear; all channels must be orchestrated around the customer. Connected marketing pursues the deepest possible level of integration. Marketing is no longer seen as a cost center but as a strategic partner in driving business growth.

5 Tips to improve your content strategy A content strategy is a collection of tactics used to create, implement, and manage marketing information, materials, and collateral. Like any good plan, it needs to be detailed and comprehensive. Here are five things you can use to take your content strategy to the next level.

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