Newsletters: How can CFOs rebrand themselves as innovation allies?

Edited by Joyce Yoo
Digital Editor, New York

CFOs are traditionally seen as authority figures who manage the budget and annual planning—and not so much collaborators when it comes to innovation. But CFOs who are allies to innovation projects can improve both the company culture and the bottom line, as well as promote growth and resilience. So how can they flip the script and rebrand themselves? A new article outlines five actions CFOs can take to develop an innovation mindset and create value. Be sure to check it out and be set up for success.

How can CFOs rebrand themselves as innovation allies?

They can take five actions to improve objective-setting, performance measurement, and cultural factors associated with successful innovation projects.

Five actions

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"It's important to have role models of Black leaders who have founded a brand, but it's also important to have role models of Black leaders who have founded and exited. In many cases, those founders are still playing roles with the large consumer goods organizations."

—McKinsey senior partner, Kristi Weaver, on what it means to be a Black brand in a recent episode of the McKinsey on Consumer and Retail podcast

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How can CFOs rebrand themselves as innovation allies?

How can CFOs rebrand themselves as innovation allies?

"It's important to have role models of Black leaders who have founded a brand, but it's also important to have role models of Black leaders who have founded and exited. In many cases, those founders are still playing roles with the large consumer goods organizations."﻿

﻿You're invited: Join us for a webinar on Building resilience amid economic uncertainty on Thursday, July 28

Author Talks: Older, wiser, and not going anywhere

It's time to become a digital investing organization

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"It's important to have role models of Black leaders who have founded a brand, but it's also important to have role models of Black leaders who have founded and exited. In many cases, those founders are still playing roles with the large consumer goods organizations."

**You're invited: Join us for a webinar on Building resilience amid economic uncertainty on Thursday, July 28**