How are European consumers feeling?

What will they do next? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company   Curated by Eleni Kostopoulos   Digital Publishing Manager, New York How are European consumers feeling? Rising prices have outpaced the invasion of Ukraine as the primary worry for consumers in Europe, greatly eclipsing COVID-19. Across the continent, consumers hold a negative view of the state of the economy and prospects for recovery. Check out the results of our latest Consumer Pulse Survey to dive into the latest trends in France, Germany, Italy, Spain, and the United Kingdom—and what might come next. Read more European consumers increasingly react to the stress of rising prices The latest Consumer Pulse Survey shows that, across Europe, people are continuing to adopt new behaviors in response to new stressors. Understand regional views  European consumer sentiment survey: How current events are shaping French consumer behavior For consumers in France, inflation eclipses other sources of concern. It triggers changes in shopping behaviors as consumers seek better value for money. Optimism is climbing  European consumer sentiment survey: How current events are shaping German consumer behavior German consumers are pessimistic about the economy. Rising prices and the invasion of Ukraine are top concerns, and we see a significant down-trade in shopping. Uncertainty remains  European consumer sentiment survey: How current events are shaping Italian consumer behavior COVID-19 is no longer among Italian consumers' top concerns. Consumers remain pessimistic about economic recovery and inflation; many aim to reduce their spend. Spending mindfulness persists  European consumer sentiment survey: How current events are shaping Spanish consumer behavior Spanish consumers are pessimistic about the economy. Rising prices, unemployment, and the invasion of Ukraine are top concerns, and consumers are trading down. See the updated findings  European consumer sentiment survey: How current events are shaping UK consumer behavior UK consumers are pessimistic about the economy. Rising prices and the invasion of Ukraine are top concerns, and consumers are trading down significantly. Things are looking up  To see more essential reading on topics that matter, visit McKinsey Themes. Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Europe alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007