Hit the lockers

Plus the secret to success & productivity, steering brands through inflation, AMP for email, and plain-text stuff

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It's Halftime

© NBA

The year is halfway over. And if the year was a sport, then we'd probably be back in the locker room drawing up some new plays and listening to some kind of inspirational speech. Oh boy, that speech would be life changing. Turns out that despite our best efforts, the year isn't a sport and we don't get a break. But that doesn't mean you can't take some time to look back at what you did over the past six months and wonder what went well and analyze where your competition is beating you. Or you could just browse the web and act like it's a halftime show. Either way, maybe looking at June's most-saved emails may help you plan out some new plays for the second half. Here you go.

This locker room smells like potential

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Articles we thought you'd enjoy because you are ready to warm up your brain like a pre-game stretch:

This Key Field Holds the Secret to Marketing Success The modern customer is evolving faster than ever expected and marketers must evolve with them. Here's how to adjust your strategy and analyze the competition.

How marketing leaders can steer their brands through inflation Marketers have the opportunity to not only curb inflationary pressures, but to also come out ahead as leaders in the industry by making the right performance improvements with the right marketing resources and tools.

20 Ways to make your marketing team more productive Many marketing leaders were trained in archaic productivity techniques, such as meeting madness and/or non-stop daily nagging via Slack. (That's if they were trained at all.) These ways are much more productive.

Don't write off AMP for email yet. Among the ESPs who don't currently support AMP, 71% said the biggest reason they don't is because of a lack of interest in AMP for Email by marketers. But you should be interested because the potential is there.

When and How to Use Plain-Text Email in Marketing Creating effective, great-looking HTML emails can be tricky when you consider today's rendering challenges and concerns such as dark mode and accessibility. So, it's understandable that many marketers long to return to the days of plain text emails as a simpler alternative.

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Email GIF of the moment

See it in the email

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"All right, fellas, you gotta remember, your body is like day-old rice. If it ain't warmed up properly, something real bad could happen." -Ted Lasso Got a favorite inspirational quote? Send it our way and we'll do something with it. Just hit reply to this email.

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